The Hottest Holiday Toys on The Today Show

Toddlers can zip around the house and race, chase, spin, and bump while they steer with the easy-to-use joysticks. The car performs 360-degree turns, includes flashing LED Lights, and reaches a maximum speed of 1 mph. Supports kids up to 66 pounds. Toddlers can zip around the house and race, chase, spin, and bump while…

Kids can prepare pretend meals with snap-apart veggies, a play knife, and a cutting board. The pot includes five interactive recipes, teaches kids numbers and colors, and doubles as storage for all of the pieces. Kids can prepare pretend meals with snap-apart veggies, a play knife, and a cutting board. The pot includes five interactive…

Kids can emulate adults' cycling classes with this kid-sized bike. It features built-in audio adventures, a Bluetooth speaker, and a tablet holder so kids can watch free trainer videos on YouTube. Kids can emulate adults' cycling classes with this kid-sized bike. It features built-in audio adventures, a Bluetooth speaker, and a tablet holder so kids…

Click and print instantly with this kid-friendly camera. Flip up the lens to take selfies, preview images on the 2.4-inch color screen, browse more than 110 templates, and more. Includes parent controls for safe photo fun. Click and print instantly with this kid-friendly camera. Flip up the lens to take selfies, preview images on the…

Magic Mixies includes a cauldron, a magic wand, and potion ingredients that kids use in an interactive experience to reveal a surprise magical creature that responds to touch, lights up, and may even grant wishes. Magic Mixies includes a cauldron, a magic wand, and potion ingredients that kids use in an interactive experience to reveal…

From X-rays of exotic animals and household pets to encouraging empathy and learning how to care for animals, this set features more than 10 activities to spark an interest in becoming a veterinarian. From X-rays of exotic animals and household pets to encouraging empathy and learning how to care for animals, this set features more…

The brand that spans generations is back with an interactive target game that tests kids' aim with three different modes. Kids can choose Target Toss, Criss Cross, or Lightning Flash modes and shoot the target areas as prompted. The brand that spans generations is back with an interactive target game that tests kids' aim with…

This 996-piece building set comes with a stage, accessories, four mini-figures, and 18 BeatBit effect squares. Kids can customize the physical set, then scan it with the compatible mobile app to create augmented-reality music videos. This 996-piece building set comes with a stage, accessories, four mini-figures, and 18 BeatBit effect squares. Kids can customize the…

This 2.5 GHz, 1:10-scale, remote-controlled car has slick rear wheels for drifting and durability. With a flip of the switch, the high-speed car lights up and is ready to race. This 2.5 GHz, 1:10-scale, remote-controlled car has slick rear wheels for drifting and durability. With a flip of the switch, the high-speed car lights up…

Kids can build a mighty robotic bug that defies gravity to crawl up, down, and all around windows with ease! This hands-on mechanic construction kit brings engineering and physics to life. Assemble the robot to learn how its gears, motor, battery, and switch all work together. This multi-legged machine uses suction cups to walk around…