AND ON NEWSSTANDS IN THE NOVEMBER ISSUE OF WOMAN’S DAY MAGAZINE
Annual Consumer Guide Offers Expert Toy and Gift
Recommendations for the Holiday Season
New York, NY (October 16, 2012) – The Toy Insider, an annual consumer holiday toy guide designed to help readers get a head start on their holiday shopping, is now available both online at thetoyinsider.com and on newsstands as a special supplement in the November issue of Woman’s Day magazine, reaching more than 21 million readers in the U.S. Published by Adventure Publishing Group, Inc, the Toy Insider features the hottest holiday toys and gifts for children of all ages and is the essential holiday toy guide for shoppers nationwide.
“We’ve spent the past year testing thousands of toys to find the ones that offer the best play value for all ages,” said Laurie Schacht, the TOY INSIDER MOM and co-publisher of the Toy Insider. “The wide variety of choices allows parents to find great gifts that match their children’s interests, while also satisfying budget-conscious shoppers as most toys on our list cost less than $50.”
Jam-packed with more than 100 toy recommendations, the Toy Insider is a convenient and user-friendly guide. Each section – Hot 20, 0-2 years old, 3-5 years old, 6-8 years old and 9+ years old – includes a description of the developmental needs and interests for that specific age group to help readers find the perfect gift. A toy skill key on the Hot 20 page provides a list of icons matched to each toy, offering even greater assistance with age-appropriate gift giving.
The Toy Insider website (thetoyinsider.com) features detailed descriptions of more than 130 toys, as well as direct click-through links to most manufacturer websites, which will stay live throughout the holiday season. Consumers also have the opportunity to sign on for a Sweepstakes to WIN a ROOM FULL OF TOYS for the holidays by visiting the thetoyinsider.com website.
“Searching for the perfect holiday gifts can be a time consuming task, so we’re excited to make this year’s shopping season easier for busy Woman’s Day readers,” says Ginger Sutton, VP/Publisher & Chief Revenue Officer at WOMAN’s DAY. “The Toy Insider contains great gift ideas in a number of price ranges, making sure everyone can find something special that fits within their budget.”
For more information on the Toy Insider, please visit thetoyinsider.com.
About the Toy Insider:
The Toy Insider is THE SOURCE for the hottest toys and gifts for the holidays. Now in its sixth year, the Toy Insider is an annual guide featuring toy and gift recommendations broken down by age categories. The 2012 guide is jam-packed with 110 toy recommendations from more than 80 different manufacturers, each of which were carefully selected by a team of experts with years of experience in the toy industry. The Toy Insider is published by Adventure Publishing, publisher of leading industry trades The Toy Book and The Licensing Book.
Please contact Karen Pineman at 917-453-6887 or email media@thetoyinsider.com for any inquiries, image and interview requests.
