The Toy Insider Seal Licensing Program
The Toy Insider is your go-to source for information about children’s toys, tech, and entertainment. Our trusted team of toy experts have more than 100 years of combined experience in the toy industry, so trust us when we say: We know play.
Throughout the year, The Toy Insider recognizes the best new toys and games. Our Spring and Summer Gift Guide shows off the hottest new toys for fun in the sun and our annual Holiday Gift Guide is an expansive overview of the must-have toys for the holiday season.
Items selected for inclusion in the Holiday and Spring and Summer Gift Guides are awarded The Toy Insider hot toys seal. These include:
TO LEARN MORE, CONTACT
James “JD” Devin: jd@toyinsider.com
Jackie Breyer: jackie@toyinsider.com
Stephanie Infantino: stephanie@toyinsider.com
Thomas Stephen Jr.: thomas@toyinsider.com
TOP HOLIDAY TOYS
Awarded in September
The Top Holiday Toys seal is awarded to a toy that is creative, fun, and will provide hours of happiness. A toy with the Toy Insider Top Holiday Toys seal has been selected as one of the top toys for the holiday season.
TOY INSIDER HOT 20
Awarded in September
Our panel of experts selects the 20 hottest toys of the holiday season for The Toy Insider’s Hot 20 list. Whether they’re based on kids’ favorite characters, selling out in stores, or just a whole lot of fun, these toys will be at the top of many kids’ wish lists.
TOY INSIDER 12 UNDER $20
Awarded in September
Our experts select the top toys that offer tons of play value without breaking the bank. From fidgets to collectibles, these toys are a fit for any budget.
TOY INSIDER STEM 10
Awarded in September
Science, technology, engineering, and math (STEM) concepts are vital to kids’ learning development. From the basics of coding to robotics and Earth science, the following STEM toys give kids the tools they need for success in the modern world.
TOP SUMMER TOYS
Awarded in April
Theses are the hottest toys and games that will keep kids busy all summer long. From
travel-friendly toys to playthings to get everyone up and active, these are the hottest
toys of the summertime.