Toy Insider Editor-in-Chief Ali Mierzejewski joined California Live on NBC Bay Area to show off the hot toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


BRAWL STARS COLLECTIBLE FIGURES 8 PACK DELUXE BOX (S1)

The Brawl Stars S1 Collectible Figures 8 Pack Deluxe Box features 24 different styles of the popular brawlers. Featuring eight colorful characters including two surprise rare figures, and one silver figure in every box.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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BRAWL STARS 8 INCH PLUSH BUDDIES

The iconic figures are now available in 8-inch plush form. Featuring four different styles to collect.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 8+

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OSMO READING ADVENTURE

This learn-to-read program combines speech recognition with physical books and an iOS app. It includes an app, four books, an interactive wand, and an Osmo base and reflector. Monthly subscription available for additional books.

Product Facts

  • MSRP:
  • $25 + monthly subscription (cancel anytime)
  • Age:
  • 5+

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SHIMMER ‘N SPARKLE LIGHT UP BEAUTY STUDIO

Kids can get glam with the 28 lip, cheek, and eyeshadow colors, then record or snap photos with the help of the clip-on selfie light. They can follow the illustrated tutorial cards to create their ideal looks.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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GO TOTS BARNYARD TUMBLE

Toddlers roll, stack, and grasp four double-sided wooden GO Tots friends and make them tumble and twirl in the wooden double-sided barn that features a built-in carrying handle. It includes diverse characters and appealing shapes and textures that encourage connections and exploratory, skill-building play.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 1+

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LUMITEK NEON GIANT

This 2.5 GHz, 1:10-scale, remote-controlled car has slick rear wheels for drifting and durability. With a flip of the switch, the high-speed car lights up and is ready to race. This 2.5 GHz, 1:10-scale, remote-controlled car has slick rear wheels for drifting and durability. With a flip of the switch, the high-speed car lights up…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BLACK PANTHER 6V BATTERY POWERED MOTORCYCLE RIDEON

This officially licensed Marvel Studios Legacy Collection Black Panther 6V Battery Powered Motorcycle Rideon comes with a 6V rechargeable battery and charger. Goes forward and backward. Includes high-power LED headlights, training wheels for stability and balance, reflective mirrors, and hits a max speed of two mph. Carries up to 65 lbs.

Product Facts

  • MSRP:
  • $119
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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