Toy Insider’s Chief Toy Officer Laurie Schacht joined ABC 7 in Chicago to show off the hot new toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


BEAST LAB

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

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STYLE BAE

Each doll and fashion set comes with seven reusable cling sticker outfits for kids to mix and match to create more than 850 looks. The 10-inch dolls feature unique styles, including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen.

Product Facts

  • MSRP:
  • $19.99 EACH
  • Age:
  • 4+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAXX ACTION 3-N-1 MAXX RECYCLER

This 18-inch recycling truck features flashing lights and realistic sounds. Kids can learn to recycle while they pretend to drive the truck, lift the bin, and dump the included pieces into the back.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BATMAN AND WONDER WOMAN TONIES

Each of these DC Super Hero Tonies plays multiple stories that feature Super-Villians, locations, and themes iconic to Batman or Wonder Woman.

Product Facts

  • MSRP:
  • $17.99 EACH
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PAW PATROL MIGHTY MOVIE AIRCRAFT CARRIER HQ

Play out all the mighty missions from the film PAW Patrol: The Mighty Movie. This set offers dual vehicle launchers, two projectiles, lights, sounds, music, and pup phrases. It comes with a Chase vehicle and pup figure.

Product Facts

  • MSRP:
  • $129.99
  • Age:
  • 3+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MINTID DOG-E

Each Dog-E has a combination of lights, sounds, and personality traits that makes it unique. Kids can train Dog-E to do tricks, track its needs, and unlock more interactive play with the app.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

L.O.L. SURPRISE! MAGIC FLYERS

These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it.

Product Facts

  • MSRP:
  • $30
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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