Toy Insider’s Chief Toy Officer Laurie Schacht joined News 12 in Brooklyn to show off toys from Toy Insider’s 12 Under $12 list. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

CURLIGIRLS

These dolls feature MagiCurl hair that curls instantly when you pull it. Curl with your fingers or included styling tools, then accessorize with hair clips and beads. Dip the hair in warm water and watch it straighten, then style over again. These dolls feature MagiCurl hair that curls instantly when you pull it. Curl with…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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CATS VS. PICKLES

Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet cats, scary cats, and more — alongside four uniquely designed, super-rare pickles. They can also download the free companion app for more fun. Kids can collect more than 40 styles of plush beanie cats — including foodie cats, sweet…

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

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KITTEN CATFE PURRISTA GIRLS

These cat-inspired dolls are hidden in a boba cup filled with multiple surprises, such as outfits and accessories. Discover Meowables kitten charms inside a color-changing boba ball, and use the straw as a stamper. These cat-inspired dolls are hidden in a boba cup filled with multiple surprises, such as outfits and accessories. Discover Meowables kitten…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 3+

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JUNKBOTS

Dig through junk to reveal hidden treasures and clues /to build one of 36 collectibles. Mix and match pieces to customize your own characters. Animate the bots with a motor or dynamic vibrations and a light-up energy core.r

Product Facts

  • MSRP:
  • $19.99; $25.99 CAD
  • Age:
  • 3+

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BLUME PETAL PETS

Add water to see the flower bloom and reveal a charm bracelet that kids can wear. Then, open the flower pot to discover one of 12 hidden pets with outrageous hairstyles. Rebloom over and over again. Add water to see the flower bloom and reveal a charm bracelet that kids can wear. Then, open the…

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 3+

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BUTTER CLOUDZ CASTLE BUCKET

The resealable container of slime comes in a variety of squishable colors and scents. Kids can swirl, stretch, and spread the slime, which is safe, non-toxic, and easy to clean up. The resealable container of slime comes in a variety of squishable colors and scents. Kids can swirl, stretch, and spread the slime, which is…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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L.O.L. SURPRISE! PRESENT SURPRISE

Kids can collect 12 party-themed dolls that come dressed in looks inspired by a month of the year. Each doll comes wrapped like a present in a gift package with a bow, tag, and party hat. Kids can collect 12 party-themed dolls that come dressed in looks inspired by a month of the year. Each…

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

OH! MY GIF — 1-BIT PACK

This shareable collection of 50 “GIFbit” collectible toy characters represent GIFs, memes, and social media stickers. Six GIFbit teams include #WOW, #FAIL, #SUPP, #GOALS, #CURRENTVIBE, and #BESTIE. Sold separately. This shareable collection of 50 “GIFbit” collectible toy characters represent GIFs, memes, and social media stickers. Six GIFbit teams include #WOW, #FAIL, #SUPP, #GOALS, #CURRENTVIBE, and…

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 6+

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RAVEL TALES

Unwind this yarn ball to uncover 12 surprises, including a collectible plush pet and materials for DIY activities. Kids can create braided charm bracelets, a pet collar, a pillow pet bed, and more.

Product Facts

  • MSRP:
  • $9.99-$12.99; $14.99 CAD
  • Age:
  • 5+

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GLITTER BURST

Use the wand to pump, burst, and reveal the glittery collectible hiding inside, each with a magical inner force power. Display the Glitter Burst character plump or use the heart on the wand to deflate it. There are 30 total characters to collect. YULU Use the wand to pump, burst, and reveal the glittery collectible…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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5 SURPRISE MINI BRANDS SERIES 2

More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle Whip, Jet-Puffed Marshmallows, and more. Each capsule contains four surprise mini brands and one mini shopping accessory. More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle…

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

SOMETHING WILD CARD GAMES

Play numbered and colored Disney character cards to make sets and runs to snag the included Pop! character figure's special power that helps you win the game. Available in Villains, Toy Story, The Little Mermaid, and more. Play numbered and colored Disney character cards to make sets and runs to snag the included Pop! character…

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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