New York Toy Fair 2018

The Toy Association‘s New York Toy Fair will take place from Feb. 17 through 21 this year—and we’re covering all of the action! Be sure to follow @TheToyInsider on Twitter and Instagram, like The Toy Insider on Facebook, and check back here to see what’s trending!

Top Toy Trends of 2018

GROSS-OUT GAMES: Poop, Slime, Snot, and More!

OUTRAGEOUS OUTDOOR TOYS: Bubbles, Scooters, Balls, oh my!

COOLEST CRAFTS: JoJo Siwa Bows, Unicorn Keychains, and SLIME!

MARVELOUS MUSIC TOYS: Karaoke Machines and Singing Collectibles!

MUST-HAVE COLLECTIBLES: Jumbo Squish-Dee-Lish, Mighty Mugz, and More!

GEEKY GOODNESS: Marvel, Stranger Things, Star Wars!

PET FRENZY: Pet Toys Your Kids Will Love!

SPECTACULAR STEM: Magnetic Construction, Science Collectibles, DIY Hexbugs!

About the author

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.