Toy Insider Associate Editor Samantha Connell joined ABC 7 in New York to talk about the Labubu toy craze and how counterfeit dolls — also known as “lafufus” — are popping up online and on the streets of New York City. For more on the items featured in this segment, check out the product notes below, and for a rundown of the best toys, games, and gifts of the season, check out our complete Toy Insider Spring & Summer Gift Guide.


LABUBU

In 2015, Kasing Lung created a fairy world in three picture books inspired by Nordic mythology, and populated it it with magical characters both good and evil,calling them The Monsters. Among them, the most prominent one was LABUBU, a small monster with high, pointed ears and serrated teeth. Despite a mischievous look, LABUBU is kind-hearted…

Product Facts

  • MSRP:
  • $29.99 and up
  • Age:
  • 3+

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About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A proud and profoundly weird graduate of SUNY Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah. ↙️↙️↙️

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