Toy Insider Senior Editor Madeleine Buckley joined CBS in Cincinnati to show off some of the hottest toys from some of the biggest trends in toys this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


BABY ALEXANDER — BABY ALEX AND BABY LEXI

Baby Alexander dolls are adorable, soft cloth dolls for play at any age! 12-inch tall doll is made of eco-friendly materials and includes charming apparel and headwear. Kids can choose from Baby Alex or Baby Lexi.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 0+

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NINTENDO SWITCH SPORTS

Get moving by playing soccer, volleyball, bowling, tennis, chambara (swordplay), and more using Nintendo Switch Joy-Con controllers. Play with friends and family online or on the same system. The physical version comes with a leg strap accessory. NINTENDO, nintendo.com

Product Facts

  • MSRP:
  • $39.99 (digital); $49.99 (physical)
  • Age:
  • Rated Everyone 10+

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BILL NYE’S VR SCIENCE KIT

Explore science with Bill Nye "The Science Guy" in this interactive science kit for kids, complete with more than 30 hands-on experiments! Includes an 80 page interactive book with step-by-step lessons in augmented reality, as pictures in the book turn into videos. Then, place a smart device into the included VR goggles and teleport to…

Product Facts

  • MSRP:
  • $69.99; $79.99 CAD
  • Age:
  • 8+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

EXPRESS MY FEELINGS JOURNAL

Through prompts and activities, this journal encourages kids to engage with their emotions and make a personal connection with how they feel. The journal introduces 20 common feelings and 10 reflection activities.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

WOODEN SHAPE SORTING GROCERY CART PUSH TOY AND PUZZLES (16 PIECES)

This grocery cart's interactive features include a roller-drum with food images, puzzle boards, shape-sorting holes, and chunky food pieces. Kids can push the cart and store the pieces inside for easy cleanup.

Product Facts

  • MSRP:
  • $74.99
  • Age:
  • 1+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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