This year marks Pokémon’s 25th anniversary. | Source: Pokémon

Can you believe Pokémon is celebrating its 25th anniversary this year?!

The brand is teaming up with Universal Music Group for a P25 Music celebration, kicking off the festivities with pop icon Katy Perry.

In a new video, fans can travel through 25 years of Pokémon history with a Rube Goldberg machine, ending with a record that teases Perry’s voice. More information about the exciting new project will roll out throughout the year. 

Fans can expect tons of new anniversary merch launching this year. Pokémon plans to collaborate with Mattel, Funko, Jazwares, Build-A-Bear WorkshopGeneral Mills, Levi’s, McDonald’s, and more.

Related: Take a Peek-a-chu at this Pokémon Series on Netflix Now

If that wasn’t enough, keep an eye out for special collections of the Pokémon Trading Card Game, which will feataure oversize Pokémon for the first time. The Pokémon Center also teased merch of their own, including a special anniversary skateboard. 

Keep up to date on all things Pokémon 25th anniversary at

About the author

Julia Fields

Julia Fields

Julia is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider and is excited to start immersing herself in the toy industry through a journalistic background. Familiar with fandoms since her Tumblr days, Julia can constantly be found wistfully thinking about celebrity gossip, the Chrises of the MCU, outlandish conspiracy theories, and really good coffee.