Toy Insider Editor-in-Chief Ali Mierzejewski joined News 12 in New York to show off the hottest toys that kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


BEAST LAB

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

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FURBY

Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let's Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

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TEENAGE MUTANT NINJA TURTLES MUTANT MAYHEM PIZZA FIRE VAN

This van opens from the front and the back, with room for four Turtles and Splinter (sold separately). Kids can activate the slide-out pizza launcher, which fires up to eight mini pizza pies.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

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BLUEY HAMMERBARN SHOPPING PLAYSET

Kids can go on a shopping trip with the Heeler family with this playset, which has nine play areas and an elevator. It plays more than 45 sounds and phrases from the show and comes with exclusive Bluey and Bingo figures.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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FISHER-PRICE LAUGH & LEARN MIX & LEARN DJ TABLE

This interactive, educational activity table features a piano with three ways to play, plus 12 fine motor activities and three Smart Stages learning levels to keep babies engaged as they grow.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 9 MOS+

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AMI AMIS PARTY PAL

The huggable puppy features the Ami Amis chunky knit style. It walks, plays music, and pops confetti out of its party hat. Includes reusable confetti and a scoop and funnel for easy cleanup and reloading.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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L.O.L. SURPRISE! MAGIC FLYERS

These collectibles can take flight with a repeatable unboxing experience. The bottle lights up and shakes until the doll bursts out and flies for up to 4 minutes. Kids can keep the fairy suspended by holding a hand under it.

Product Facts

  • MSRP:
  • $30
  • Age:
  • 4+

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MARVEL SPIDEY AND HIS AMAZING FRIENDS WEB-SPINNERS PLAYSET

This 27-inch-tall playset features multiple play zones, including a spinning transformation chamber, a command center, and a garage. Comes with a Spidey figure, a vehicle, and accessories.

Product Facts

  • MSRP:
  • $129.99
  • Age:
  • 3+

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BARBIE DREAMHOUSE PLAYSET

This deluxe doll house has a spiral slide and a spacious floor plan with three levels and 10 living areas. It includes more than 75 accessories and customizable spaces, plus pet-friendly touches including a puppy slide and pet pool.

Product Facts

  • MSRP:
  • $199.99
  • Age:
  • 3+

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SESAME STREET ELMO SLIDE

This interactive plush sings, sways, flaps his arms, and glides to the song “Elmo Slide.” Encourages little ones to dance or play a game of Elmo Says. Features soft fabrics and hidden wheels for smooth moves, and speaks English and Spanish.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 2+

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COCOMELON DANCING JJ

Kids can press the buttons on JJ's foot to activate three interactive play modes: Learn to Dance, Fast & Slow, and Freeze Dance. JJ's pajamas light up as he dances, sings, and says CoComelon-inspired phrases.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 2+

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MR. BENDY

Prompt cards inspire players to craft quickly to transform Mr. Bendy using wax sticks. Is he a golfer? An astronaut? Players score points by guessing correctly, and the player with the most points after four rounds wins the game.

Product Facts

  • MSRP:
  • $19.95
  • Age:
  • 8+

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STYLE BAE

Each doll and fashion set comes with seven reusable cling sticker outfits for kids to mix and match to create more than 850 looks. The 10-inch dolls feature unique styles, including Y2K Gurl, K-Pop Princess, Pop Punk Star, and Streetwear Queen.

Product Facts

  • MSRP:
  • $19.99 EACH
  • Age:
  • 4+

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YUME DISNEY 100 SURPRISE CAPSULES

Each capsule contains a figure, unique accessories, a background scene card, and a transforming, 360-degree display. Kids can solve the clues to reveal one of 14 characters in Series 1, including two rare chase characters.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 5+

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GOOGAMES

These handheld, pocket-size, sensory water games come in three styles: fruits, gems, and candies. They feature squishy buttons for tactile play and two removable backer cards, each with three challenge levels.

Product Facts

  • MSRP:
  • $9.99 EACH
  • Age:
  • 4+

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SKETCH PALS FOREST FRIENDS

Choose from three clippable doodle buddies: Felix the Fox, Morris the Moose, or Izzy the Owl. Each features a tethered stylus and clips to backpacks or car seats for screen-free entertainment on the go.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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DISNEY PRINCESS CORE FASHION DOLLS ASSORTMENT

This doll assortment features 13 Disney Princesses, including Ariel, Rapunzel, and more. Each fully articulated doll has rooted hair, a glitter molded top, and a removable skirt with a storytelling print.

Product Facts

  • MSRP:
  • $10.99 EACH
  • Age:
  • 3+

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BUMBUMZ

Kids can collect these 7.5-inch, super-soft, collectible plush in different themes, including retro, sports, food, and more.

Product Facts

  • MSRP:
  • $8.99 EACH
  • Age:
  • 3+

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AIR HOGS ZERO GRAVITY SPRINT

Using Wall Climber Technology, this R/C car can drive across any smooth surface, including walls, floors, and even ceilings. Kids can send the car racing across the room using the rechargeable remote control.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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MAGNA-TILES DOWNHILL DUO 40-PIECE SET

This building set includes four ramps, two vehicles, two figures, six road squares, 24 small squares, and two finish line rectangles. Kids can connect the magnetic pieces to build a fully magnetic racing adventure.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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K’NEX MARBLE COASTER RUN

This STEM-infused set includes multiple template builds and more than 500 pieces that kids can use to create a functional marble coaster. Kids can attach the working motor to add movements and chain reactions.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 8+

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TAMAGOTCHI UNI

This Tamagotchi comes on a wearable wristband so kids can nurture their pet on the go. They can explore the Tamaverse to meet other characters and connect multiple devices to play with friends, exchange items, and more.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

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STMT INFINITY JEWELRY

This jewelry-making kit comes with infinity charms, waterproof chains, a protective cover, and pliers that kids can use to create 10 custom-fit infinity bracelets with no clasps or tools required.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

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STICKER WOW!

Each kit features a different animal-themed sticker stamper that kids can use to stamp through 24 pages of counting, matching, and search-and-find activities. The refillable sticker stamper comes pre-loaded with 300 easy-to-remove assorted stickers with 100 unique designs in every stack.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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DRENCH SODA GAME

Drench is an exhilarating multiplayer party game where players take turns in a suspenseful battle to avoid getting sprayed from the can after being shaken. The last player to stay dry wins! It is a dice-rolling game which includes two "ice shaped" dice. The first die determines how many times you need to shake the…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

ARCTIC ADVENTURES SENSORY KIT

Eco-friendly, sustainable sensory play in a beautiful bamboo storage box. Welcome to the magical winter wonderland with white sand and fluffy snow-like cloud dough. Kids can explore the snowy landscape with fun winter creatures. This kit includes all the fun of a snow day without the wet and cold. Kids can engage the senses with…

Product Facts

  • MSRP:
  • $44
  • Age:
  • 3+

SPRAWLY WALLS

An open-ended STEAM-focused toy for creative thinking and problem solving. Snaps together with super ease! Designed for dolls, action figures, cars, dinosaurs, farm animals, and live pet mazes. Dismantles in a snap too for efficient storage.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 5+

FEMALE FIREFIGHTERS PLUSH DOLLS

Meet Ember, Molly, and Ash — plush dolls designed by a female firefighter. Each 15.5-inch doll comes with removable gear, including a jacket, hood, gloves, and an axe. They’re soft for cuddling and have brushable, styleable hair. Ash and Ember are fire references, while Molly is named after Molly Williams, the first known female firefighter…

Product Facts

  • MSRP:
  • $45.00
  • Age:
  • 3+

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MIRACULOUS VOLKSWAGEN E-BEETLE

Inspired by the electric car in Miraculous: Ladybug & Cat Noir, The Movie, this Volkswagen features butterfly doors and a flip-open sunroof. Fits up to two dolls and five kwamis, sold separately.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

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About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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