Ada Twist Balloon | Source: Ada Twist, Scientist/the Toy Insider

Science is a powerful thing — just ask Ada Twist!

The 8-year-old scientist from the Ada Twist, Scientist picture book and Netflix series is heading to New York City to celebrate a tried-and-true holiday tradition with her own balloon in the 95th annual Macy’s Thanksgiving Day Parade. Fans of the books and the show can look for Ava’s debut at the parade, airing on NBC on Thanksgiving morning.

If you’re not familiar with Ada Twist, the animated series is launching on Netflix on Sept. 28. Ada Twist, Scientist follows Ava as she solves mysteries with the help of science and her two best friends, Rosie Revere and Iggy Peck. Stores are stocking up on Ada Twist products for the holiday season, including toy collections, activity books, home decor, and collectibles.

A Few of the Toys in Just Play’s Ada Twist Collection | Source: Just Play/the Toy Insider

Just Play is launching an Ada Twist collection featuring dolls, playsets, plush toys, and role-play items priced from $10.97-49.97. The toys emphasize scientific discovery and encourage kids to find fun science lessons in everyday activities to help them develop a love for science at an early age. Look for the first seven items debuting exclusively at Walmart in early October. We’ve included the Ada Twist, Scientist On-the-Go Lab Set in the STEM 10 list in the Toy Insider‘s Holiday Gift Guide!

Related: The ‘Octonauts’ Spin-Off Is Heading to Netflix with Super Cool Toys to Follow

My What Box is creating a curated box of STEM activities for kids between the ages of 3-5. For $24.99, each box contains activities inspired by the show — available at, Walmart, and Amazon. Puzzle Huddle is debuting a line of Ada jigsaw puzzles targeting for $11.95 and $24.95 on

Readers can dive into a new non-fiction series and activity sticker book from Abrams this December with The Why Files #1: Exploring Flight! and Brainstorm Book. Folkus is launching a notebook gift set at Amazon, Walmart, and Fans can also find bedding, home decor, and furniture from West Elm Kids; T-shirts and tops from Fifth Sun, and wrapping paper and greeting card sets from UNWRP.

Go science!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.