Addison Rae is all that and a bag of potato chips!
If you’re still not on TikTok yet, we’re here to tell you that your kids are obsessing over Addison Rae, one of the most popular social media stars of Gen Z. Kids can officially take their obsession off-screen, too, as Rae releases her first-ever toy line with Bonkers Toys.
Over the past 3 years, Rae has collected more than 100 million followers across various social media platforms; released a song, a cosmetics company, and a fragrance line; and starred in the Netflix comedy He’s All That. Now the 21-year-old is partnering with Bonkers Toys for a line of fashion dolls and other toys in a deal brokered by IMG.
Fans will find fashion dolls styled after some Rae’s own looks, a doll that plays pop music with creator-inspired accessories, fashion packs, plush toys, mystery blind bags, and an ultimate surprise fashion doll set that will be kept under wraps until later this year. Each package will include QR codes that kids can scan to activate a personal message from Rae encouraging body positivity and female entrepreneurship.
The Addison Rae toy line will be available to preorder this week at walmart.com. The dolls range from $14.97-19.97 and the accessory pack is available for $9.97. The line will expand to Walmart stores, Amazon, and other U.S. retailers next month, as well as Smyth’s in the UK and Kmart in Australia.
“I have dreamt of having my own doll line since I was a little girl,” Rae said in a press release. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.”
Rae will also step into the role of Chief Fun Officer of Bonkers Toys to put her expertise in style, design, and social media marketing on display. Bonkers Toys and Rae will also support the nonprofit Girls Inc. to help further inspire all girls to be strong, smart, and bold in everything they do.
This is not Bonkers Toys’ first foray into the social media world. Kids can also find toys based on Ryan’s World, and also works with Aphmau, LankyBox, FGTeeV, Braille Skateboarding, Trinity & Beyond, and slither.io.