Barbie Goes Grocery Shopping in new Aldi x Mattel Collaboration

Even Barbie has to make a trip the grocery store! Mattel and Aldi are teaming up to launch an exclusive Barbie, complete with outfits and accessoires, inspired by the iconic chain. 

After first launching in the United Kingdom, this on-the-go Barbie, designed for kids ages 3 and up, is headed to the States. She’s dressed in a pink Aldi-logo-adorned dress, paired with accessories including a visor, Aldi-branded slides, and sunglasses. Barbie even comes with a pickleball set, ready to squeeze in a few volleys before or after her grocery run. 

Additional groceries and essentials also come with this Barbie, including a bouquet of tulips, carrots, bananas, green apples, an egg carton, a croissant, a water bottle, and a rolling cart with a scanner. 

Barbie can be anything, from a dancing nutcracker princess to a girl on the go to the store. This exciting Aldi x Barbie collab reminds kids that even the most everyday activities can feel fabulous with a little imagination. 

Families can find Aldi Barbie in stores Nov. 18 in the Finds aisle for $19.99. Visit shop.mattel.com to stay up to date on any other new Barbie releases.