The American Girl World By Us Collection | Source: Mattel

Beginning today, Mattel‘s American Girl brand is offering World by Us, a new trio of contemporary characters that families can find at American Girl stores and at

Makena Williams, Evette Peeters, and Maritza Ochoa have overlapping stories that are designed to reflect important social issues, including racial equality, environmentalism, and immigration, and the value of working together to create a better world. The trio becomes friends as shared scenes are told from multiple perspectives that American Girl says “showcase each girl’s point of view and emphasize the importance of inclusion, fairness, and respect.”

The American Girl World by Us 18-inch Doll Collection | Source: Mattel

The new line of 18-inch dolls, accessories, and books was created by American Girl product designers who developed the dolls after consulting with authors and advisers to provide feedback on design elements, such as face shape, hair type, and skin tone. At the centerpiece of the collection is the World by Us Community Center, a 360-degree playset that is inspired by the place where the girls meet in their stories.

The Girls, Books, and Authors:

Maritza Ochoa from the American Girl World by Us Collection | Source: Mattel


  • Angela Cervantes is the author of Maritza: Lead with Your Heart. Maritza is a caring, take-action kind of girl who loves celebrating her Latina heritage — from the delicious food to her community’s music-filled festivals. A leader on and off the soccer field, she finds her passion in advocating for others, especially helping to keep immigrant families together.
Makena Williams from the American Girl World by Us Collection | Source: Mattel


  • Denise Lewis Patrick is the author of Makena: See Me, Hear Me, Know Me.  Makena loves art and her close-knit family, with ties tracing back to Kenya, but her real passion is fashion, which she uses to express her views. After experiencing a racist incident in her own front yard, Makena uses her style to speak up about injustice.
Evette Peeters from the American Girl World by Us Collection | Source: Mattel


  • Sharon Dennis Wyeth is the author of Evette: The River and Me. Evette loves vintage clothes, upcycling, and protecting nature, including the Anacostia River near her home. When she discovers racism in her own biracial family, she works hard to heal her world — family, friends, river, and all.

Related: American Girl Teaches Kids Racial Fluency in a New Advice Book

World by Us launched today alongside a fashion show in New York City presented in partnership with Harlem’s Fashion Row (HFR). American Girl is supporting HFR’s nonprofit organization, ICON360, with a $25,000 donation to help raise awareness and funds for the next generation of BIPOC fashion leaders.

Additionally, kids can enjoy a host of World by Us content on YouTube beginning Sept. 27, including stop-motion animation, and a music video by That Girl Lay Lay.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.