This new plush pacifier features everyone’s favorite retail mascot!

WubbaNub is well-known for its adorable pacifier plush of the same name. WubbaNubs feature a whole pile of animals and critters, everything from turtles to dragons. Now, the company is partnering with Target for a new Baby Bullseye WubbaNub, available exclusively on the Target online store.

The new WubbaNub features a baby version of Target’s mascot. | Source: WubbaNub

The new pacifier plush features Target’s Bull Terrier mascot, complete with the red Target circle over its eye. The WubbaNub is retailing for $15.99 and is free of BPA, PVC, and phthalate. The pacifier is made from 100% silicone and the combined plush and pacifier are machine washable for easy cleaning. 

Target isn’t the first company WubbaNub has collaborated with. Based on late-night host Jimmy Fallon’s children’s books Everything is Mama and Your Baby’s First Word Will Be DADA, the Mama Penguin and Dada Moo Cow WubbaNubs launched in 2020. The company also offers a number of WubbaNubs inspired by Major League Baseball teams, such as the New York Yankees, the Houston Astros, and more.

The new Baby Bullseye WubbaNub sold out in just three minutes when it first hit the Target website earlier this month. It has since been restocked online, with plans to launch in-store down the line. WubbaNub has a long history of offering unique baby toys, with its patented pacifier plush design seeing success since 1999. Get your baby an adorable plush that doubles as a convenient pacifier!


This silicone pacifier features an attached plush of Target's iconic mascot. The pacifier is free of BPA, PVC, and phthalate, as well as machine washable.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 0+

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.