Celebrate 65 Years of Barbie with New Dolls, Toys

Barbie has been inspiring kids with her outfits and varying careers for 65 years now. Following last year’s record-breaking movie rollout, Barbie is already having her big moment, so why not make it bigger?

Barbie’s official birthday is March 9, and Mattel is kicking off the celebrations by debuting one-of-a-kind dolls featuring role models from around the world, including EGOT-winning actress, producer, and author Viola Davis; Canadian singer and songwriter Shania Twain; iconic actress and narrator of Barbie: The Movie Dame Helen Mirren; Australian pop star Kylie Minogue; Brazilian content creator Maira Gomez; Mexican director, producer, and screenwriter Lila Avilés; Japanese model and TV personality Nicole Fujita; and German comedian and activist Enissa Amani.

While you can’t buy the role model dolls, Mattel is launching a full collection of anniversary dolls, toys, and other merchandise to celebrate. The crown jewel of this collection is the Signature 65th Anniversary doll, whose black-and-white striped gown and horn-rimmed sunglasses are themed after Barbie’s first appearance in an iconic black-and-white bathing suit.

Of course, Barbie is best known for her various jobs and careers she has taken on to prove that women can do anything. Mattel is spotlighting some of the most iconic careers Barbie has taken on with three more anniversary dolls, including Vet Barbie, Pop Star Barbie, and Astronaut Barbie. The 2024 Fashionistas dolls take classic Barbie looks through the years and revamp them to create a modern touch. The upcoming dolls in this collection include the original Barbie from 1959, the 1977 Superstar Barbie, the 1985 Peaches ‘n’ Cream Barbie, and more.

Mattel is launching more than dolls in their 65th anniversary Barbie toy collection. The Barbie Cuutopia Plush collection features a series of Barbie dolls reimagined as adorable, round plush. If games are more kids’ speed, you can grab the UNO Canvas Barbie set, which features a collectible deck that spotlights iconic Barbie dolls and artwork. The Hot Wheels brand is also getting in on the action, launching a 65th-anniversary Corvette C8.R.

Kids and adults alike can also experience special Barbie events around the world, including Barbie: A Cultural Icon, World of Barbie, and Malibu Barbie Café in the U.S.; Barbie Dream Lounge in Mexico; Barbie: The Exhibition in the U.K.; and Barbie Bahamas Beach Vacation at Atlantis.

With so much accomplished in 65 years, Mattel has cemented the Barbie brand as one of the most expansive toy brands of all time.