Plush toys deliver comfort and joy in cozy, cuddly, fuzzy packages. This year’s lineup is overflowing with personality, featuring pop culture icons and preschool favorites like Care Bears and Daniel Tiger. It also features classic styles from GUND and fresh picks from newcomers, including emotipals and Yoonique. These soft standouts are the perfect mix of collectible and totally giftable, and we’ve curated a list (and checked it twice!) of 30 plush toys we feel are truly nice!

From timeless favorites to trending characters, this plush lineup features huggable hits ready to charm every kid on your list. For more of this season’s hottest toys and games, check out The Toy Insider’s 20th annual Holiday Gift Guide!


CARE BEARS COZY PLUSH COLLECTION

The Care Bears are here to make sharing and caring even more snuggly with their all-new, super-soft, cozy feel. Kids (and grown-ups) have six 14-inch cozy besties to collect — Bedtime Bear, Cheer Bear, Grumpy Bear, Togetherness Bear, Share Bear, and Stormy Heart Bear — each perfect for taking on adventures. They promote emotional intelligence…

Product Facts

  • MSRP:
  • $20.99
  • Age:
  • 4+

EMOTIPALS FRENCHIE

Kids can learn to understand and express their feelings with emotipals. This 11-inch plush Frenchie pup includes 21 vibrant, interchangeable pieces, each secured with durable Velcro to ensure they stay in place during play. It features a built-in self-contained storage system, so little ones can easily keep all the pieces organized and accessible when playtime…

Product Facts

  • MSRP:
  • $45
  • Age:
  • 3+

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PLUZZLES CHLOE & HER BFF COLLECTION

Kids can connect and collect the debut series of 9-inch Pluzzles Pups, including Chloe the Cairn Terrier and her BFFs: Milo the Shepherd Mix, Zeus the Frenchie, Brisket the Pug, Cooper the Labradoodle, and Luna the Maltipoo. The collection is available now at Cracker Barrel Old Country Stores.

Product Facts

  • MSRP:
  • $12.99
  • Age:
  • 3+

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WOOF & CO.

These pups are ready to hit the town with their fun fashions. Each plush is articulated so kids can pose it for fashion photoshoots, and comes with a removable outfit that kids can swap with other outfits (sold separately).

Product Facts

  • MSRP:
  • $29.98 each
  • Age:
  • 3+

ZHUZHU PETS ZHUZHU CITY

The beloved ZhuZhu Pets are back and ready to zoom into your heart! From Cepia, the creators of the original craze, these interactive hamsters were a monster hit, and now they’re back just in time for a whole new generation of Zhunatics. The perfect family pets for girls and boys, they scurry, play, and explore—without…

Product Facts

  • MSRP:
  • $12.99 (Zhu Hamster)- $39.99 (Starter Set with 2 Hamsters)
  • Age:
  • 4+

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LITTLE LIVE PETS OUCHIES

Kids can decorate and apply the magic cast to Cooper the puppy’s leg, then watch as his limp disappears. Cooper features puppy-inspired sounds and reactions and comes with a dog carrier.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 5+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

FURBY DJ FURBY RAINBOW

Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

FURREAL COCO THE TUMBLING PANDA

This lifelike, tumbling ball of fun features more than 60 sound and motion combinations. Tickle her right foot to hear her wiggle, giggle, and laugh. Pet her head to see her sit up on her own or tap her head twice to see her roll across the floor.

Product Facts

  • MSRP:
  • $54.99
  • Age:
  • 4+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

SQUISHMALLOWS ORIGINAL 5-INCH HARVEST 4-PACK

Enjoy a cozy fall day with Hans the Hedgehog, Mac the Acorn, Misha the Candle, and Rocky the Raccoon! Each Squishmallows comes with a unique name and bio. Hans is a movie buff, Mac is a treehouse decorator, Misha is a class clown, and Rocky is an adventure seeker! Hug your troubles away with our…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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SESAME STREET OFFICIAL PEEK-A-BOO COOKIE MONSTER PLUSH

This 11-inch interactive plush can play peek-a-boo and teach your little one how to count to 10. It's also made with soft and surface-washable materials to make it easy to clean.

Product Facts

  • MSRP:
  • $38.19
  • Age:
  • 1+

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WESTERN HELLO KITTY AND FRIENDS CLOUDHEADS COLLECTION

The plush range features five cowpoke cuties: Hello Kitty, My Melody, Cinnamoroll, Kuromi, and Chococat. Each 8-inch plush features an oversized head and a tiny weighted body so kids can saddle up for extra soothing snuggles.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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6V PLUSH UNICORN RIDE-ON

Kids can journey into a magical kingdom with this soft unicorn ride-on. It features an easy-to-use foot pedal and provides a smooth ride for kids ages 18 months to 3 years old.

Product Facts

  • MSRP:
  • $116.99
  • Age:
  • 18 MOS+

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DEDDY BEARS SERIES 5

The six new creepy-yet-cute Deddy Bears plush, including Edgar Allen Crow and Virus, are packaged in miniature coffins. Each comes with a collectible augmented reality card and access to Roblox’s Deddy Bears Tower Defense game.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 4+

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DANIEL TIGER CUTIE PLUSH 3-PACKS

Snuggle up with characters from Daniel Tiger’s Neighborhood with two plush three-packs. One features Daniel Tiger, Jodie, and Tigey (top), and the other has Katerina Kittycat, O the Owl, and Miss Elaina (bottom).

Product Facts

  • MSRP:
  • $21.99 per pack
  • Age:
  • 3+

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DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH

Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

MY FIRST AMERICAN GIRL PLUSH COLLECTION

This line reimagines five iconic American Girl characters as 13.5-inch knitted plush dolls. Each character comes dressed in cozy versions of their original outfits and includes a board story book.

Product Facts

  • MSRP:
  • $65
  • Age:
  • 18 MOS+

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DOMO

Domo returns with his blocky shape, fuzzy texture, and wide-open mouth. This nostalgic mascot is gaining new fans on TikTok and Instagram, making him a quirky collectible for longtime and new fans alike.

Product Facts

  • MSRP:
  • $4.99-14.99
  • Age:
  • 4+

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BATH DOLLS BUNDLE SET

This bundle of three 9-inch, water-safe, plush bath dolls comes with a carry and storage basket. To dry, gently squeeze water out of the bath doll and tumble dry on low.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 2+

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FISHER-PRICE BARNEY’S WORLD SENSORY BARNEY

This soft plush Barney offers a wide variety of sensory options for kids, including unique textures, traceable feet, and a popping accessory. Kids can self-soothe and learn to calm their feelings.

Product Facts

  • MSRP:
  • $19.43
  • Age:
  • 2+

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LIL JOEYDOLLS COLLECTION

Designed by an Asian mom, this line features five 9-inch plush dolls celebrating Vietnamese, Korean, Filipina, and Chinese heritage with traditional clothing and huggable bodies.

Product Facts

  • MSRP:
  • $24.99 each
  • Age:
  • 2+

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SUPER DUPER PLUSH COLLECTION

From 'Godzilla' to 'Sesame Street,' these iconic characters are here as super-soft collectible plushies. Standing 8 inches tall, they are as cuddly as they are collectible.

Product Facts

  • MSRP:
  • $17
  • Age:
  • 3+

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POKÉMON THEATER PLUSH HAND PUPPETS AND FINGER PUPPETS

Inspired by the Japanese Pokémon Puppet Theatre — or “Puppémon” — YouTube series, these hand and finger puppets will help kids hone storytelling skills.

Product Facts

  • MSRP:
  • $10.99-26.99
  • Age:
  • 0+

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SNOOPY WARMIES

This weighted, soft Snoopy plush safely warms up in the microwave and features a fresh-dried lavender filling for a calming, soothing snuggle experience.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 1+

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SPUDSTERS

These snuggly plushies re-create kids’ favorite animals in the shape of potatoes. From cats and dogs to giraffes and manatees, each soft critter has a rounded body and fluffy fur for cozy, couch-potato cuddles.

Product Facts

  • MSRP:
  • $20
  • Age:
  • 0+

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TAYTO PLUSH

These 10-12" plushes star the Tayto Potato character. Kids can collect Tayto as a cow, pineapple, cowboy, sheep, shark, penguin, dragon, avocado, slice of watermelon, and more.

Product Facts

  • MSRP:
  • $17.99-27.99
  • Age:
  • 3+

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POPPLES — PARTY AND PANCAKE

Pancake Popple is ready to roll! | Source: The Loyal Subjects/The Toy Insider

Party Popple pops with personality. | Source: The Loyal Subjects/The Toy Insider

Kids will have a ball with these plushies! Like the original '80s toys, these adorable plush pals flip and fold into fuzzy balls of fun. For an extra touch of retro, each cuddly character features metallic fabric accents and sparkling textured hearts on their feet.

Product Facts

  • MSRP:
  • $35
  • Age:
  • 0+

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GUND ANIMATED PEEKI THE PUPPY

With a press of the left paw, little ones can play peek-a-boo with this 12-inch plush puppy. Press the right paw and hear Peeki play a peek-a-boo-inspired song.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 0+

Buy Now

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 2

NUIGURU KNIT INVINCIBLE CANDY WAND KIRBY SMALL PLUSH

This knit Kirby plush is inspired by Amigurumi, the Japanese art of creating knit or crochet toys, and is holding an Invincible Candy.

Product Facts

  • MSRP:
  • $15.99
  • Age:
  • 3+

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TOASTY SOFT PLUSH

Soft and cuddly, this cotton plush offers cozy comfort and nostalgic charm. Durable stitching and a playful design make it a timeless companion for hugs, connection, and gifting across all ages.

Product Facts

  • MSRP:
  • $40
  • Age:
  • 8+

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THANKFUL TAILS

This pet-themed set includes mini plushes Nash the cat and Frankie the dog, a storybook about gratitude, and a carrying case. Their magnetic tails connect to each other, representing their bond.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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SANRIO FOODTRUCKBUMZ

Bring home the delectably delicious Hello Kitty and Friends FoodTruckBumz! This collection features Hello Kitty as a carton of strawberry milk and an ice cream sundae, Pompompurin and Keroppi as ice creams, and Tuxedosam and Chococat as burgers.

Product Facts

  • MSRP:
  • $4.99-19.99
  • Age:
  • 3+

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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