Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Channel News Asia in Singapore to discuss how the toy industry is adapting to inflation and appealing more to budget-conscious holiday toy shoppers. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


Kids can take care of and play with their Bitzee through a screen-free display and the pet will react to touch and movement, creating a two-way interaction. Each Bitzee has three evolutionary stages with the final stage unlocking a Super Bitzee and a special game.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 5+

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About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.