I scream, you scream, we all scream for Blu’s Sundae Surprise, a new board game made by family-favorite ice cream brand, Blue Bunny.
As part of its national Freeze the Moment campaign, Blue Bunny is encouraging meaningful family connections by adding frozen fun to game nights. Blu’s Sundae Surprise is a limited-edition board game that brings out-of-the-blue fun to players ages 6 and up.

To start playing Blu’s Sundae Surprise, each player begins with an empty Blue Bunny bowl. Players then “hop” around the board through playful prompts and engaging challenges, such as adding toppings and sharing stories. As they collect ingredients, families will find they’ve made the ultimate sundae by the end of the round. Each piece also doubles as a functional spoon for enjoying the dessert after the game.
Families can start playing Blu’s Sundae Surprise when the game launches on May 1 at 9 a.m. ET. Ice cream fans can preorder the game today by visiting bluebunnyboardgame.com.
BLU’S SUNDAE SURPRISE
Make family moments even sweeter with a board game based on Blue Bunny desserts. Players will build the ultimate sundae as they collect ingredients through playful prompts and fun twists.
