June marks LGBTQ Pride Month, and the girls with a passion for fashion are making inclusivity the staple item of the season.
In collaboration with renowned LGBTQ designer Jimmy Paul (creator of JimmyPaul fashion brand), the Bratz Pride collection adds a flair of rainbow to the doll’s trademark attitude. The line features popular Bratz characters, including girlfriends Roxxi and Nevra, sporting vibrant JimmyPaul accessories and clothing. Whether it’s a rainbow, faux-fur down coat or a pair of rainbow platform boots, each item celebrates individuality and the LGBTQ community at large.
An exclusive and limited-edition JimmyPaul collection will also be available to purchase, with exact replicas of the dolls’ looks in adult sizes. Fans can shop 60’s ringer-tees, groovy jumpsuits, and of course, the aforementioned, rainbow fur coat.
These designs are lively and should be celebrated as such, but designers at Bratz and JimmyPaul want to show that Pride is more than a party. These dolls aren’t just spunky; they’re tangible representations of self-expression that hope to encourage radical self-acceptance. In light of this campaign, MGA Cares has pledged to donate $25,000 to the Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ youth.
Both the Pride dolls and the JimmyPaul capsule collection will launch starting June 1, the first day of Pride Month. The dolls retail for $79.99 and will be available at major online retailers including Amazon, Walmart, and Target. Fans can shop the JimmyPaul collection at jimmypaul.com.
In weeks to come, Bratz will roll out content highlighting fans’ stories of self-acceptance as well as new “Talking Bratz” episodes featuring a CGI Bratz version of Jimmy Paul himself. To stay up-to-date with the latest Bratz news, check out bratz.com and Bratz social media accounts.
