Dax Shepard

Dax Shepard

If you’ve had a kid since 2013, there’s a solid chance that you’ve lived through the PAW Patrol years. Perhaps you’re living in them right now. And if your little one is still an infant or toddler, well then I have some news for you: the PAW Patrol years are coming whether you want to admit it or not.

For those unfamiliar, Dax Shepard has used his time at home during quarantine to record new episodes of his ‘Armchair Expert’ podcast and to film a helpful explainer video to assist all parents as they transition into these important years. You’ll want to pay attention because this is very important information pertaining to what Shepard says is the story of “an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens and do other cool stuff.”


To paraphrase Han Solo from Star Wars: The Force Awakens, “it’s true. All of it.” Dax is 100% on the mark with this. I know because I’ve lived it.

I distinctly remember the exact moment that I first discovered Spin Master‘s PAW Patrol. I was picking up my oldest daughter from a playdate not long after the first season premiered. We didn’t know the other family very well, but our kids had bonded at the local public library. When I picked up my daughter, the kids were watching PAW Patrol on Nick Jr. and the other kids’ mom invited me into the kitchen where she gave me a hard pitch on the financial freedom that some multilevel marketing scheme would allegedly afford me. Our kids never had another playdate, but my PAW Patrol years had begun.

Finley the Rock Daughter

Over the years, we’ve had a ton of fun with PAW Patrol and like Dax says, “you’ll have enough toys to be set for 80 years.” In our house that meant more toys (see above) than we could count plus the Nintendo Switch game, the bedding, themed birthday parties, attending the PAW Patrol Live! show, and more.

So settle in and enjoy it. Kids are only little once!

Look for more PAW Patrol Years videos from Dax Shepard and Spin Master to debut this fall.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.