Cepia’s Decora Girlz are packed with bright colors and loaded with accessories, drawing inspiration from the Japanese aesthetic Decora Kei, which features similar elements. Not to mention, they’re totally cute.

Designed for kids ages 4 and up, the Decora Girlz line features diverse styles, vibrant outfits, and customizable accessories. There are three products in the collection: the Decora Girlz 5-inch Collectible Mystery Dolls, which include eight surprises in each unboxing; the 11-inch Fashion Girlz, which have fully poseable bodies and mix-and-match outfits; and the Decora Girlz Sticker Store Playset, which comes with an exclusive 5-inch Art doll, reusable stickers, a shopping bag, a cash register, and a trash can for kids to act out shopping scenes.

The brand will also debut at FAO Schwarz in New York City — starting tomorrow, March 2 — with a window takeover and a dedicated Decora Girlz section in the store along with in-store activations each weekend this month. Decora Girlz will be more widely available at Walmart and Amazon later this month.

The Decora Girlz are a fun introduction to Decora Kei, even if kids aren’t already superfans of Japanese culture.


Source: Cepia

The collection features 5- and 11-inch dolls dressed in Decora Kei-styled clothing. Kids can customize their dolls with brushes, combs, stickers, and accessories. The collection also includes the Decora Sticker Store Play Set, which offers on-the-go play and stores the 5-inch doll and its accessories.

Product Facts

  • MSRP:
  • $9.97-24.99
  • Age:
  • 4+

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About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.