Matchbox has a fleet of sustainable rides this year | Source: Mattel

Going green just got a bit easier.

To kick off Earth Month, Mattel unveiled some new, sustainably-produced toys that not only help the environment but also teach kids about “green” habits.

The Matchbox brand is continuing down the road of its “Driving Toward a Better Future” initiative that launched for Earth Day last year. The 360-degree program seeks to reduce waste while creating products using recycled materials and sustainable packaging and encouraging greener play patterns.

Today, Matchbox released the first-ever certified CarbonNeutral die-cast car, a 1:64-scale Tesla Roadster that is made from 99% recycled materials and comes in a home compostable tray. Additionally, kids can collect a whole fleet of electric vehicles (EVs) with Matchbox MBX Electric Drivers 5- and 12-pack sets.

Then, the fun gets even BIGGER with the Matchbox Recycling Truck, a large-scale, 15-inch truck made from 80% ISCC Certified plastic.

Source: Mattel

Related: Charlie Brown Celebrate Earth Day in a New Apple TV+ Special

The MEGA Bloks Green Town line is hailed as the first mass retail toy line to be certified CarbonNeutral by Natural Capital Partners. The collection includes the Build & Learn Eco House, Sort & Recycle Squad, Grow & Protect Farm, and Charge & Go Bus playsets. Kids can learn green behaviors with each set.

MEGA Bloks Green Town Charge & Go Bus playset | Source: Mattel

All of these new toys are part of Mattel’s effort to be fully sustainable by 2030. Parents looking for tips on green play can check out this new resource hub and the Mattel Playback Program for ways to give new life to old toys.

Families can look for Mattel’s sustainable toys to begin hitting major retailers this spring. The CarbonNeutral Tesla Roadster is available exclusively through Mattel Creations.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.