There’s nothing better than the thrill of a good surprise — and Emma and Kate have so many of them in store.

New from Just Play, Emma and Kate’s World is the sister brand to Ryan’s World! Twin sparkling superstars Emma and Kate are opening up their magical world to fans everywhere. Travel through the clouds and over the rainbow to EK World, where all your dreams come true!

You can learn all about these new, awesome toys during our #EKWorldParty Twitter party, sponsored by Just Play, on Friday, Nov. 5 from 11 a.m.-12 p.m. ET! Join us for an hour full of fun, trivia, and giveaways with exciting prizes. During the party, you’ll get to learn all about these items and even have a chance to win them! Check them out below and read our full review here!


EK World BFF Egg Surprise (Just Play)

How many surprises can you find? Celebrate family and friendship with Emma and Kate’s BFF Egg Surprise! This kitty-shaped egg capsule is filled with 20 surprises, including two half-heart sprinkle necklaces, two Emma and Kate 2.87-inch figures, and so many interchangeable outfits and accessories. Kids can even find accessories for themselves such as a light-up cat-ear headband, heart-shaped sunglasses, a ring filled with real lip-gloss, an Alpha Lexa plush keychain, stickers, and one of six possible ooze jars.
Ages: 3+
MSRP: $39.99
Available: Target

EK World Confetti Egg Surprise (Just Play)

Unbox a magical new world with EK World’s Confetti Egg Surprise! Each pink kitty-themed egg is filled with 9 surprises for kids to discover. Crack open the egg capsule to find two of six 2.8-inch Emma and Kate figures, two of three foodie BFF pairs, two of six outfits, two of six stickers, one of six tandem bikes, and EK World stickers. Collect additional Confetti Egg Surprises to collect all the outfits, figures, foodie BFFs, and tandem bikes to mix and match Emma and Kate’s outfits!
Ages: 3+
MSRP: $15.99
Available: Target

EK World Cutie Pop Surprise (Just Play)

Push, pop, play! The EK World Cutie Pop Surprise is a super-colorful, kitty-shaped cake pop (sadly, no cake involved) that is filled with seven surprises. Push the stick to pop the top off and discover one of six possible Emma or Kate figures and a duo of three possible BFF pairs. Then, pop open the accessories and dress up Emma or Kate in their new, stylish fit.
Ages: 3+
MSRP: $10.99
Available: Target 


FOUR lucky winners will win an Emma and Kate’s World BFF Egg Surprise!

Additionally, ONE grand prize winner will win a BIG Emma and Kate’s World prize pack featuring the BFF Egg Surprise, the Confetti Egg Surprise, and the Cutie Pop Surprise!

Be sure to follow @thetoyinsider and our panelists —@MommyTalkShow, @SarahBMock, @mamacitaOtM, @whiskynsunshine, @babysavers — and tweet with #EKWorldParty for a chance to win these amazing prizes and more! RSVP for the Twitter party below!


*You MUST RSVP AND participate in the Twitter Party to be eligible to win! Both giveaways are open to U.S. residents only!


Want even more chances to win? We’re hosting a SECOND Tweets4Toys giveaway on Twitter! FOUR lucky winners will win an Emma and Kate’s World BFF Egg Surprise and Cutie Pop!


*Both giveaways are open to U.S. residents only!

Full contest rules here.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.