The Toy Insider’s annual events take place in New York City! Our events allow press and digital influencers to engage with leading toy companies before the holiday season. Our events are invitation-only and are designed for experienced bloggers, social media creators/influencers, and traditional press outlets. Please read this page to learn more about the event!

Online creators/influencers with established audiences regularly covering toys and children’s entertainment are welcome to attend our events. Check out our guidelines below to see if you can apply for an invite. Our events are the perfect place to meet new companies, grow brand relationships, pitch sponsored content ideas, apply for brand ambassadorships, and get inspired for holiday gift guides! Tickets to our events are limited – so grab yours before they are gone!

If you receive an official event invite, your ticket grants you access to the event, including light bites and delicious drinks. Those who secure a ticket and ATTEND may also receive swag. If you secure a ticket but do not attend the event, you will not be sent swag under any circumstances. The Toy Insider is not responsible for lost or stolen bags or boxes.

Every approved outlet is welcome to bring a maximum of two people, including the invitee themselves and up to one guest.

Children who are in attendance must be at least 6 years old by July 8, 2026. No exceptions to this rule will be accommodated.

Attendees may babywear children under 12 months old. No strollers are allowed on the show floor, unless medically necessary. Strollers can be checked at the coat check area.

If you are a member of the traditional media only, please contact Elizabeth Tran at LKPR to request a press badge for our events!

Our events are business casual. You will network and meet with brands and potential partners but showcase your style and who you are. Most importantly, be comfortable and be YOU!

Our events are one-night-only events, but if you’re coming to NYC from out of town and need a place to stay, there are great hotels in the area. We will provide booking links for partner hotels by May 1.

No. Our event tickets are non-transferrable — whether person to person or event to event. However, if you can no longer attend, please let us know as soon as possible, as tickets are limited, and we want to give everyone a chance to come!