It’s (almost) the most wonderful time of the year! | Source: Jakks Pacific/the Toy Insider

If our calendar is correct (it is, just checked), today is July 25 and that means it’s officially Christmas in July! We know, we know … some of you might think “too soon!” when it comes to thinking about the holidays, but this is all in good fun and here at the Toy Insider, we’ve been working behind the scenes on our upcoming 2022 Holiday Gift Guide for months already! We’re like elves, seriously, and we’re jolly, too!

For the third year in a row, all three Adventure Media & Events publications — the Toy Insider, the Pop Insider, and the Toy Book — have teamed up with Jakks Pacific to celebrate Christmas in July with an exclusive look at upcoming holiday toys!

This year’s assortment includes some new for ’22 products and the return of some sought-after favorites from the past two years. Check ’em out below!

Sonic and friends are getting into the holiday spirit! Source: Jakks Pacific/the Toy Insider


Celebrate the holiday season with Sonic the Hedgehog and friends. A total of 24 figures and accessories are included in the set, with three unique holiday figures and one holiday accessory available exclusively with the Advent Calendar. The box opens up to create a holiday scene. The Sonic Advent Calendar is available via Amazon.

It’s true, Clark W. Griswold is a Christmas icon! | Source: Jakks Pacific/the Toy Insider


‘Tis the season to be merry with the National Lampoon’s Christmas Vacation-inspired Clark Griswold Talking Plush. This 12-inch scale pull-string plush character has a rotocast head in the likeness of actor Chevy Chase and features 16 classic lines from the film. Clark will be available this fall and can be preordered via Amazon.

ICYMI last year, this Super Mario Advent Calendar is back! | Source: Jakks Pacific/the Toy Insider


Last year, Jakk’s Super Mario Advent Calendar was a massive hit, so it’s back early. The holiday-themed calendar includes a total of 24 2.5-inch scale figures and accessories, such as Ice Luigi, Princess Peach, Light Blue Yoshi, and the first releases of a special Santa Mario, Snowman Mario, Snowman Luigi, and more. The package folds down to create a holiday scene. Available now at Amazon.

These selections from the 2020 Jakks Pacific Holiday Collection are back for 2022! | Source: Jakks Pacific/the Toy Insider


By popular demand, four items from Jakks Pacific’s 2020 and 2021 holiday collections are returning to stores this fall.

  • Elf Buddy the Elf Talking Plush with Will Ferrell likeness (originally released in 2020)
  • Elf Advent Calendar (originally released in 2020)
  • Gremlins Countdown Calendar (originally released in 2020)
  • A Christmas Story Advent Calendar (originally released in 2021)

If you’re up for getting into the holiday spirit, keep an eye out for these and grab ’em while you can — the hot holiday toys tend to disappear quicker that a flying sleigh pulled by reindeer!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.