Are you ready for some holiday cheer?
It’s officially July 25, so we’re just five months away from Christmas and that means retailers of all sizes are stocking up for the holidays.
For the fourth year in a row, all three Adventure Media & Events publications — The Toy Book, The Toy Insider, and The Pop Insider — have teamed up with JAKKS Pacific to celebrate Christmas in July with an exclusive look at upcoming holiday products. This year, JAKKS is expanding its holiday program with the addition of two new advent calendars: Christmas Vacation and Peanuts.
Additionally, we’re sharing an assortment of giftable new products from JAKKS’ Shelf Talkers segment, The Super Mario Bros. Movie, and Sonic Prime.
Peanuts Advent Calendar (Toy Book Reveal!)
MSRP: $49.99 | Ages: 4+ | Available: Fall 2023
On October 2, 1950, Charles M. Schulz introduced a brand-new comic strip with an unlikely round-headed hero, “Good ol’ Charlie Brown” and Peanuts was born. Over the years, the Peanuts gang has become synonymous with the holiday season, and this new advent calendar includes 24 windows that families can open to discover 2-inch scale figures and accessories. Pop-up diorama pieces add to the fun.
National Lampoon’s Christmas Vacation Advent Calendar (Toy Book Reveal!)
MSRP: $39.99| Ages: 4+ | Available: Fall 2023
It’s Christmas time and the Griswolds are preparing for a family seasonal celebration, but things never run smoothly for Clark, his wife Ellen, and their two kids. Clark’s continual bad luck is worsened by his obnoxious family guests, but he manages to keep going knowing that his Christmas bonus is due soon — or so he thinks!
This advent calendar is inspired by the 1989 holiday classic and includes 24 windows for kids and families to open. The set includes an assortment of 1-inch figures and pieces to build an additional figure. Pop-up diorama pieces add to the fun. The previously released Clark W. Griswold Shelf Talkers Talking Plush is available again this season.
Shelf Talkers Assortment
MSRP: $24.99 | Ages: 14+ | Available: Fall 2023
First shown on the convention circuit this spring, JAKKS Pacific’s Shelf Talkers collection includes a variety of pull-string, talking plush characters with sculpted vinyl heads inspired by cult classic movies.
This fall, retailers will stock Andy Stitzer from The 40-Year-Old Virgin, Bluto from Animal House, McLovin from Superbad, and The Dude from The Big Lebowski. Johnny Lawrence from Netflix’s Cobrai Kai and Beavis and Butthead are also available.
Each 12-inch figure features more than 14 phrases and comes with three replaceable LR44 batteries included.
Giftable Ideas for Super Mario Bros. Fans
Nintendo and Illumination’s The Super Mario Bros. Movie continues to inspire more new toys from JAKKS Pacific.
The Super Mario Bros. Movie 5-Inch Figure Series collection expands with Wave 2, featuring Tanooki Mario, Kamek, Peach, and Cat Mario. Each figure comes with a movie-specific accessory and features lifelike acrylic eyes and 8-16 points of movement.
New playsets include Bowser’s Island Castle, which comes with an exclusive 1.25-inch Bowser figure. When kids open the castle, they’ll find Bowser’s throne and interactive features, like jail cells they can lift, a trap door that leads to a secret escape route, hanging mace balls, and rolling wheels.
The Donkey Kong Stadium Playset comes with an exclusive 1.25-inch Donkey Kong figure. Kids can open the set to reveal the arena from The Super Mario Bros. Movie. It has interactive features like Question Blocks, a hanging tire and crate, and moveable beams and barrels.
Additional products available between now and fall include the Inflatable Bowser’s Battle and the Mario Rumble R/C Kart Racer.
Giftable Ideas for Sonic Prime Fans
The Sonic Prime Angel’s Voyage Ship Playset was exclusively revealed by The Toy Book back in May and includes a pirate ship and a 2.5-inch-scale Knuckles the Dread figure. Kids can play out stories from the show with the ship, which has three launching canons, a secret trap door, and rolling wheels. The pirate ship includes storage space inside for additional Sonic Prime figures.
Additional products include Sonic Prime action figures in multiple scales plus a poseable plush. See them all right here.
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