Spin Master is partnering with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel for babies and toddlers, for a collection of developmental and early childhood learning toys.
Spin Master will act as Ms. Rachel’s global master toy licensee, with the first collection of toys launching next fall.
“Play is the most powerful way a child can learn,” Griffin-Accurso says. “We have a big responsibility to fulfill the trust parents have in us, and together with Spin Master, we’re excited to deliver the high-quality toys our audience has been asking for, to help them learn, bond, and thrive.”
“Ms. Rachel has become a trusted resource for today’s parents; loved for her inclusive and engaging approach, providing tools and inspiration for parents to help their young children learn and develop through play,” says Laura Henderson, Spin Master’s Executive Vice President for Mergers and Acquisitions and Special Projects. “Now with Spin Master’s signature creative innovation and expertise in early childhood play, Ms. Rachel’s companion toy collection will help deepen children’s learning as families bond and re-create the play they see in her videos at home.”
The toy collection will be inspired by Ms. Rachel’s videos that support language development and early childhood, including plush, puzzles, playsets, vehicles, role play toys, and learning aids.