Bullseye’s Top Toy List presented by FAO Schwarz | Source: FAO Schwarz/The Toy Insider

It’s hot toy list season, and the team here at The Toy Insider is getting ready to unwrap our 17th annual Holiday Gift Guide this Friday at Holiday of Play in New York City.

While we await the grand reveal of our legendary Hot 20, STEM 10, and 12 Under $20 lists, some retail lists are continuing to roll out, and today it’s Target‘s turn — with a big assist from FAO Schwarz!

Bullseye’s Hot Top Toy List presented by FAO Schwarz features a total of 50 holiday toys and games, 23 of which can be found exclusively at Target. But that’s only part of the fun with FAO Schwarz involved.

While we can’t all have an FAO store nearby, some of that magic and wonder can be found at your local Target. Beginning in mid-October, FAO Schwarz toys will be available exclusively at Target stores, target.com, and FAO Schwarz stores. Additionally, visitors to the FAO Schwarz flagship store in New York City’s Rockefeller Center will find a selection of Bullseye’s Top Toys in a pop-up shop within the iconic retail destination.

Related: Start the Holiday Season Off Right with ‘Another Laurie Berkner Christmas’

And, as if that’s not enough, a special FAO Schwarz 160th Anniversary Capsule Collection will be available with products under $25, including a Hot Wheels Collector Set, a Funko Toy Soldier Pop! Vinyl Figure, an FAO Schwarz 160th Anniversary Teddy Bear, and a special UNO deck with more new item drops slated to occur throughout the holiday season.

Check out Bullseye’s Top Toys of 2022 below!







Be sure to check back here this weekend to check out The Toy Insider’s 2022 Holiday Gift Guide for hundreds of great toy picks!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.