WowWee is teaming up with YouTube stars Jordan and Salish Matter along with more than 100 other creators to launch the “Go Bananas for Friendship” campaign for Fingerlings. The campaign follows the core message of Fingerlings — Friendship @ Your Fingertips — and is designed to spread friendship and encourage good deeds.
“We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” says Andrew Yanofsky, Head of Marketing and Operations for WowWee.
The latest collection of Fingerlings features four monkeys that make more than 70 sounds and reactions. When they are on a kid’s finger, their heart glows and they feature poseable tails so they can sit on their own. Designed for kids ages 5 and up, one of the newest addition to the Fingerlings family is Lulu the Unicorn. Much like her monkey siblings, Lulu has a fuzzy head, posable tail, and tons of interactive fun for kids to enjoy. Lulu will be available at Toys “R” Us at Macy’s and Amazon.
“Fingerlings are designed with friendship and positivity at their core. Their heart-to-heart connection makes them the perfect sidekick and companion!” said Sydney Wiseman, Vice President of Brand Development and Creative Strategy at WowWee, and creator of Fingerlings.
The new line of Fingerlings is available now for $14.99 each.