Fisher-Price Happy World Play Mat | Source: Mattel

Fisher-Price is partnering with artist duo FriendsWithYou to bring a playful, new collection of toys and baby products to Target. The Fisher-Price Happy World line from FriendsWithYou was inspired by the characters from FriendsWithYou’s Happy World, a collaboration between artists Samuel Borkson and Arturo Sandoval III and singer Pharrell Williams, designed to highlight the important relationship between humans and nature

The colorful, new collection from Mattel’s Fisher-Price brand infuses those good vibes into toys for newborns and babies, available exclusively at Target and The Fisher-Price Happy World collection includes plush bugs that incorporate lights and music, activity toys to strengthen fine motor skills, a stroller mobile, and a playmat.

Dance Dance Rainbow Worm (left) and Huggy Wuggy Bug (right) | Source: Mattel/the Toy Insider

The Fisher-Price Happy World Huggy Wuggy Bug is a snuggly, huggable friend for babies ages 6 months and up. With every squeeze of its hand or face, the plush toy lights up with playful music and expressive sounds that introduce babies to different emotions, engaging their senses and introducing cause-and-effect play. Get it here for $29.99.

The Fisher-Price Happy World Dance Dance Rainbow Worm is a playtime friend that lights up and makes silly sounds as babies sit up and bop with it. The Rainbow Worm’s bright colors, glowing lights, and fun sounds will engage developing senses while teaching babies about cause-and-effect play. Find it here for $19.99.

Related: 32 Top Toys & Gifts for Newborns and Infants

The Fisher-Price Happy World Friends Set features four busy activity toys to help strengthen fine motor skills. It comes with Happy World characters Little Cloud, Hug Bug, Peanut Butter, and Bibi. Babies can press, twist, toggle, and shake the figures, helping to strengthen fine motor skills. Get the set here for $14.99.

Fisher-Price Happy World Flowering Fun Stroller Toy | Source: Mattel

Parents can clip the Fisher-Price Happy World Flowering Fun Stroller Toy to a stroller’s canopy to help soothe and comfort newborns with four rotating toys that hang from the collapsible flower petals. The mobile features the Happy World character Hug Bug with a chime inside, an apple that makes jingle sounds, a crinkly leaf, and a flower with a mirror on the other side. The toy folds flat for easy transport. Get it here for $24.99.

Introduce babies to a world of fun with the Fisher-Price Happy World Play Mat, a colorful, sensory mat featuring different textures and three repositionable toys, including a crinkle rainbow, a star rattle, and a soft moon mirror. It also has a crinkle peek-a-boo flap. Parents can roll up the mat for easy storage or take it on the go with the carrying straps. Find it here for $29.99.

Introduce babies to a world of color with this new collection!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.