Pull, Reveal, and Stuff with Fluffie Stuffiez

From the people who brought you L.O.L. Surprise! comes a cuddly new distruptor: Fluffie Stuffiez. 

This brand-new collection of super soft plush pals from MGA Entertainment is full of fidget fun, surprises, and snuggles. Fluffie Stuffiez is more than just a line of collectible plush, because it challenges kids to reveal their hidden friend in a totally unique way: by pulling out its fur. 

There’s something so intensely satisfying — and even addicting — about gently pulling out the Fluffie Stuffiez’ outer plush layer to reveal which colorway is hiding inside and see it’s cute little face smiling back at you. The anticipation is part of the fun, but it’s an easy project anyone can do, and it even has a calming effect for kids (or adults) of all ages. 

While you don’t know exactly which pint-size pal is hiding inside, there are several shapes to choose from, including axolotl, ice cream, cloud, and rainbow. 

And because the superstar designers at MGA always thinks of everything, the plush comes packaged in a reusable plastic pouch that kids can then put all of their extra fluff inside, making themselves a second friend to keep their Fluffie Stuffiez company. 

The plush are available in two different sizes: small and large. The small ones make a great on-the-go activity, while the big ones yield an awesome plush to snuggle with. I also love that the plush themselves aren’t overstuffed, so they make great, cozy, ultra soft pals. 

Perfect for kids ages 4 and up (but especially great for the 6 and up crowd), Fluffie Stuffies are simple, super bright, fun, and collectible. They basically hit on all of the key trends kids are obsessed with. The size options ensure there’s something for different budgets, and parents will love how nothing is wasted even when you’ve got a big pile of fluff after the big reveal. 

These fidget-friendly plush are sure to fit right in with kids’ massive plush collections, and be big wish-list toppers come the holiday season.