C is for cookie, but it’s also for cinnamon!

Next month, Cookie Monster, Elmo, and Abby Cadabby are coming back to the cereal aisle on boxes of new Sesame Street Cereal.

General Mills, maker of the famous Monster Cereals — Count Chocula, Boo Berry, Franken Berry, Fruity Yummy Mummy, and Frute Brute —is behind the delicious-sounding new cereals that come with short stories featuring a preschool monster: Elmo.

According to Hillary Balma, senior brand manager at General Mills, Sesame Street Cereals feature “key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike.”

Related: Tons of Celebs Are Visiting ‘Sesame Street’ for 51st Season

The back of each colorful box opens like a book and includes short stories presented in English and Spanish. The stories feature prompts and questions to get kids engaged in learning and physical activity.

Now, if Sesame Street Cereal sounds familiar, you’re not wrong! Other companies, including Post and Earth’s Best, have produced Sesame Street cereals over the years, but it still seems like a missed opportunity that no one has done ElmO’s or a Cookie Monster cereal that competes with Cookie Crisp. Of course, the parent in me knows that’s because even for a Monster, cookies are just a “sometimes” treat!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.