Spookley is coming!

It’s almost fall, and we’ve got a sneak preview of something cuddly and cute that’s headed your way, just in time for Halloween!

Holiday Hill Farm and GUND — the plush division of Spin Master — have officially unveiled a first look at the new Spookley the Square Pumpkin plush line. At launch, the line includes 3- and 6-inch Spookley plush toys that will be available at select independent toy stores, specialty retailers, mass retailers, and GUND.com this fall. The 3-inch Spookley is $9.99 while the 6-inch version is $14.99.

Source: GUND

The Spookley toys are the first offerings created under a multiyear licensing deal between GUND and Holiday Hill Farm that will see some of Spookley’s holiday friends, including Mistletoe and the Christmas Kittens, Lyla the Love Bug, JellyBean the Easter Chick, and Beacon the Firefly make their way into the toy department.

Beyond the plush launch, The Legend of Spookley the Square Pumpkin book will arrive at Target this fall and the character remains the “Official Spokes-Pumpkin” for National Bullying Prevention Month in October through a partnership with PACER’s National Bullying Prevention Center

Additionally, Spookley has a back-to-school music video debuting on Disney Junior and he’ll make appearances at Sesame Place, Sea World’s Halloween Spooktacular, and other family-friendly events throughout the fall.


Spookley is a friendly, sweet, and kindhearted pumpkin who always looks for, and finds, the best in others. Even though he is little, this square pumpkin accepts every challenge placed before him and can always be counted on to do his best! This soft plush pumpkin features Spookley with soft, bright orange and green plush,…

Product Facts

  • MSRP:
  • $9.99-14.99
  • Age:
  • 1+

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.