Young baseball fans have a new place to catch MLB content. HappyKids and Major League Baseball (MLB) are partnering to bring MLB Clubhouse, MLB’s youth-focused digital content platform, to families on the free, ad-supported streaming service.
The partnership marks HappyKids’ first collaboration with a major sports league and gives kids and families access to a curated selection of MLB Clubhouse programming. The lineup includes original animated series, behind-the-scenes player features, game highlights, and creative and educational content focused on baseball and softball.
MLB Clubhouse content began rolling out on HappyKids in August and will continue to expand with additional programming. The MLB season is far from over, as teams are currently vying for spots in the playoffs, which are expected to begin Sept. 29.
HappyKids says 85% of its viewing is driven by family co-viewing, with more than 800 million monthly impressions. The MLB partnership also expands the platform’s presence in sports content as it looks toward additional collaborations with major sports leagues.
Families can tune in at happykids.tv and through the Happy Kids app on Roku, Fire TV, Samsung Plus TV, Vizio, LG, and other streaming devices.
