The Hello Kitty and Friends Loves Purse Pets collection includes Hello Kitty, Chococat, and My Melody. | Source: Spin Master

Keep your friends close and your Purse Pets closer. 

Spin Master knows that when it comes to fashion, boring it out. Purse Pets are interactive purses that respond to touch with realistic blinking eyes, inspired by a popular fashion trend first seen in Asia. Spin Master worked with Japan-based entertainment company Sega Toys to launch Purse Pets last year and the toy-meets-fashion line is now growing with the Hello Kitty and Friends Loves Purse Pets collection.

Purse Pets feature blinking eyes and other lifelike reactions. | Source: Spin Master/the Toy Insider

Kids can collect three new purses featuring Sanrio characters Hello Kitty, My Melody, and Chococat. Measuring 7.5 inches tall and 6 inches wide, each purse features soft plush, fleece ears, embroidered elements, and an adjustable strap. Each purse also makes more than 30 sounds and reactions, including blinking eyes, games, and remixed tunes inspired by the world of Sanrio.

Related: Claire’s Exclusive Squishmallows Flip-A-Mallows Go Together Like Peanut Butter and Jelly

Recommended for kids ages 5 and up (but totally acceptable for teens and adults), the Hello Kitty and My Melody Purse Pets are available at mass retailers now for $34.99 each. Chococat will launch on Sept. 1. As Hello Kitty says, you can never have too many friends!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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