Toy Insider Editor-in-Chief Ali Mierzejewski joined The Today Show to talk about the best toys to keep kids entertained on snowy days—both indoors and outdoors. For more on the items featured in this segment, check out the product notes below.


CREATE-A-CASTLE INDOOR SNOW CASTLE KIT

This castle building toy set is a 25-piece kit including six intricate molds, 2.65 pounds of Magic Snow Compound, and a unique building tool. Completed castles hold their shape! The entire kit is easy to store and reuse – no beach or snow day necessary!

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 6+

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COOKEEZ MAKERY

This oven-themed playset lets kids mix and make “dough” to create a new cinnamon- or bread-scented plush. Kids can set the temperature and listen for the “ding” to find a new plush puppy, bunny, or kitten inside the oven.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

CRAYOLA ULTIMATE LIGHT BOARD

This kit has everything kids need to create and trace incredible drawings! Features Crayola Light Up Drawing Tablet with six mini washable gel markers. Kids can remove the back of the tablet to trace glowing designs, or keep it blank to make their own. Features built-in marker storage that keeps this art set organized and…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BATTLE SOCCER

The Franklin Sport Soccer Shootout table top indoor soccer game is sure to be a hit at the next birthday party, family night, or camping trip. Players battle one another and launch a mini soccer ball towards the net using the flippers to score. First one to 10 wins! Automatic sensors detect when a goal…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BIGMOUTH x SQUISHMALLOWS WINSTON THE OWL SNOW TUBE

Bring on the snowy fun with the BigMouth x Squishmallows Winston the Owl Snow Tube. The kids’ snow tube slides across a winter wonderland in style with Winston the Owl winking back in his adorable red beanie. With two sturdy handles on either side and an inlay seat for extra comfort, the inflatable sled is…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BIGMOUTH X SQUISHMALLOWS FIFI THE FOX SNOW TUBE

Bring on the snowy fun with the BigMouth x Squishmallows Fifi the Fox Snow Tube. The kids’ snow tube slides across a winter wonderland in style with Fifi the Fox sporting a cute purple snow beanie. With two sturdy handles on either side and an inlay seat for extra comfort, the inflatable sled is also…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

BIGMOUTH X SQUISHMALLOWS BENNY THE BIG FOOT SNOW TUBE

Bring on the snowy fun with the BigMouth x Squishmallows Benny the Big Foot Snow Tube. The kids’ snow tube slides across a winter wonderland in style with Benny the Big Foot wearing a big smile and an adorable green winter hat. With two sturdy handles on either side and an inlay seat for extra…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 8+

YETI SNOWBRAWL

Players draw cards and race be the first to stack 10 snowballs to win the game. But beware: If you draw the Snowbrawl card, it's time for an all-out snowball fight against your opponents who can knock down your stack.

Product Facts

  • MSRP:
  • $31.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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