It’s never too early to start shopping for the holidays. 

While summer is the time for beach days and family vacations, everyone can still enjoy the Christmas spirit, even in the middle of July. Finding the perfect holiday presents for their little ones can be challenging and frustrating for many families. Between sold-out toys and hard-to-find playsets, parents may want to start their Christmas shopping early this year.

At the peak of summer fun, we’ve collected the hottest toys for kids to enjoy during one of the coolest holidays of the year. From Hasbro’s DJ Furby to PlayMonster’s Koosh Kornhole, we have some of the most popular toys on the market for kids of all ages. 

Celebrate Christmas in July or get a head start on holiday preparations by viewing a list of this year’s hottest toys, games, and playsets below.


LUNA STORYTIME PROJECTOR

Luna nurtures little ones while fostering independence with engaging content, including read-along texts, projections, graphics, and music. The new Starter Set includes a Pink Luna StoryTime Projector with a carry Handle, an owl Content Character, a stand, and a cable.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

DISNEY ULTIMATE STITCH INTERACTIVE FEATURE PLUSH

Inspired by the live-action film, this Stitch plush has more than 100 sounds and movements. Kids can press Stitch’s belly, hands, tongue, and nose, then watch as he sings, dances, speaks, and more.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

BLOCKABLES FARM PLAY SET

Create farm animals and equipment with 56 pieces including blocks, connectors, figures, felt attachments, and wheels. Includes a cow, sheep, pig, horse, chicken, tractor with trailer, food, and hay bale. Built for little hands with BIG imaginations: Large wooden blocks and felt accessories are perfect for little hands to build up, down, and all around…

Product Facts

  • Age:
  • 2+

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WONDER FACTORY DOUGH CREATION STATION

Roll, stamp, connect, and store Wonder Factory Dough. This set includes three colors (yellow, blue, and purple), along with five caps with stamps, one connector with patterns to stamp into the dough, and an extruder that features four different extruding caps.

Product Facts

  • MSRP:
  • $22.90
  • Age:
  • 2+

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CRAYOLA COLOURWHIRLS ARENA

This innovative toy, similar to a spinning top, takes creativity to a new level. With colors that pop, it’s all about creating unique, spiraling art that will captivate kids and adults. Designed for competition, up to four players can join the action in the arena.

Product Facts

  • MSRP:
  • $27.99
  • Age:
  • 6+

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FURREAL MAGGIE THE FEED & FOLLOW COW

Maggie, the 9-inch-tall mini cow, has more than 50 sound-and-motion combinations for kids to activate. When they put her bottle in her mouth and twist it, they can guide Maggie as she walks.

Product Facts

  • MSRP:
  • $45.99
  • Age:
  • 4+

Buy Now

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

FURBY DJ FURBY RAINBOW

Along with five interactive modes and more than 1,000 play combinations, kids can enjoy more than 20 different games, songs, and activities.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

REMOTE CONTROL CLIMBING BOTTLE FLY

This remote-control fly zooms around the house, including up walls and on the ceiling. Kids can control the R/C climbing fly, or they can turn on Auto Mode and watch it move on its own.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 2

LEGO CITY F1 PIT STOP & PIT CREW WITH FERRARI CAR

Make a pit stop in LEGO City. This playset includes a LEGO F1 vehicle toy, a Ferrari toy car, a driver, four pit crew minifigures, and accessories such as wheel guns, tools, and fresh slicks.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 6+

Buy Now

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GUI GUI

Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.

Product Facts

  • MSRP:
  • $9.99-19.99
  • Age:
  • 6+

Buy Now

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REBOUNCE ACTION-PACKED ELECTRONIC GAME

Players go head-to-head by bouncing the squishy foam ball off the tabletop trampoline to opponents. The set has three game modes, features lights and sounds, and includes all-in-one storage.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

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TETRIS TUMBLE XL

Iconic Tetris Gameplay with a Tilting Tower-Stacking Twist! Stacks up to 6 feet high! Roll the XL die and stack oversized Tetrimino blocks up – but don’t be the one to cause the tumble! The base sways and tilts as blocks are added on! Play Anywhere, Anytime! Crafted with durable, all-weather materials, Tetris Tumble XL…

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 6+

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JELLY BLOX CREATIVE KIT

Bend rules and stretch imaginations with blocks that kids can squeeze, stretch, and squish. Some blocks feature sensory materials such as sand, foam balls, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 2+

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HELLO KITTY AND FRIENDS BUILDING BLOCKS SUMMER WUNDERLAND

These building block sets combine Sanrio characters with summer-related items, such as a hot air balloon ride, a float rental, a ferris wheel, a wavy pool café and more. Fans can expand their collections with regular and miniature sets featuring Hello Kitty, Kuromi, Cinnamoroll, and My Melody.  

Product Facts

  • MSRP:
  • $19.99-29.99
  • Age:
  • 6+

Buy Now

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KOOSH KORNHOLE

This indoor-outdoor version of the classic backyard game comes with six neon Koosh balls. The lightweight board is easy to carry and set up, so players can take it on the go.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 5+

Buy Now

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HOOK RALLY

In this game, players swing their rings to try and capture the hooks. Once they capture a hook, it shifts so their opponent can’t reach it. The first to snag three hooks wins the game.

Product Facts

  • MSRP:
  • $49.95
  • Age:
  • 8+

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SWIFT CLICKS HEISHI BRACELET MAKER

Crafters can use the maker’s refillable, rotating carousel to select their desired colors and thread them by clicking the button. This 2,047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, and stores easily.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 8+

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LITTLE TIKES CREATIVE CHEFS PIZZA KIT

This culinary role-play kit offers young chefs an immersive and realistic cooking experience with Make-It Mix, a reusable, moldable play sand that’s perfect for sparking creativity and imagination.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

Buy Now

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SNAP CIRCUITS SPY KIT

With this kit, kids can go on more than 20 spy missions while learning about the science and engineering behind spy tools and tricks, including how to build motion detectors, use voice changers, discover trip wires, and more.

Product Facts

  • MSRP:
  • $54.99
  • Age:
  • 7+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 3

HASBRO SKIP IT

Get active with the next generation of the ’90s toy. Available in blue or pink, the Skip It features a digital display counter, lights, and sounds. It keeps the score and tracks the lifetime high count.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

Buy Now

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NINTENDO SWITCH 2

Everything kids love about Nintendo Switch becomes more powerful with this next-generation system. Players can experience new play and social interactions, a bigger screen, high-definition graphics, and Joy-Cons that can be used as a mouse.

Product Facts

  • MSRP:
  • $449.99
  • Age:
  • 6+

Buy Now

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SOCCER BOT

Kids can enhance their close-control soccer skills with this indoor robot. Set up the play area using the four smart discs and try to dribble the ball and “beat the Bot.” It features an LCD screen to keep score, two play modes, and three variable training speeds.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

Buy Now

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PLAY-DOH BARBIE DESIGNER FASHION SHOW PLAYSET

Kids can dress Barbie in Play-Doh clothing using the two-in-one runway and designer studio. It includes fashion-making tools, Play-Doh Pattern Sheets with designs that look like fabric, and more.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 5+

Buy Now

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3DOODLER CHEF

With this 3D pen, teens can make edible sculptures with candy. The kit includes the Chef pen, a nozzle, a cartridge, and a quick-start guide.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 14+

Buy Now

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BLAST AND ROAR TOOTHLESS MASK

Get fired up for the live-action How to Train Your Dragon with this interactive mask! Kids can become the fearsome Night Fury with plasma blast lights, sounds, and even a water mister.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 5+
  • Battery Requirements:
  • 3 AAA

Buy Now

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CONNETIX 28 PIECE STAR LIGHT PACK

Kids can light up playtime with hexagons, squares, and triangles that come in eight bright colors. The set includes a rechargeable light-up magnetic tile to transform play into a colorful light show.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

It’s never too early to start shopping for the holidays.  While summer is the time for beach days and family vacations, everyone can still enjoy the Christmas spirit, even in the middle of July. Finding the perfect holiday presents for their little ones can be challenging and frustrating for many families. Between sold-out toys and…

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Taylor Battle

Taylor Battle

Taylor is an assistant editor at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.

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