Oh baby! IMC Toys has introduced its newest brand, Be Loved Babies, at The Toy Insider’s event Sweet Suite on Wednesday. 

Be Loved Babies feature an innovative soft-skin fabrication, making it the perfect texture for kids to squeeze and cuddle. There will be two dolls in the collection initially, Alex and Sam, each wearing charming onesies and matching headbands.  

The soft skin texture of the dolls makes for a soothing textural experience! | Source: IMC Toys

IMC Toys’ newest line joins its roster of other baby dolls, such as its popular Cry Babies line. Influencers and media outlets got a first look at the Be Loved Babies dolls at the year’s biggest toy party, Sweet Suite, this Wednesday, as guests were blindfolded to experience the dolls’ soft texture first-hand.


The dolls will be available at Walmart beginning in August and will cost $26.99 each. August is right around the corner, so while you’re waiting to get your hands on the new dolls and fulfill your little one’s baby doll dreams, keep an eye on the Be Loved Babies Instagram page.

About the author

Madison Patterson

Madison Patterson

Madison Patterson was an Assistant Editor at The Toy Book, The Toy Insider, and The Pop Insider. When she isn't writing, the Seattle native can be found reading the classics, watching football, and scouring the city for New York's best vintage.

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