Now this is pretty sweet!

The iconic Jelly Belly brand is on its way to the toy department with a new line of toys and collectibles from Incredible Group.

This fall, kids (and yes, kidults, too!) can collect a range of squishy Jelly Belly jelly beans in various colors, each one scented to replicate the real-life candy flavor that inspires it.

Jelly Belly enthusiasts can hunt for the beans in two sizes at independent toy stores, gift shops, and specialty retailers, in addition to Meijer stores across the Midwest.

For our Canadian friends, the line will be stocked at select independent specialty retailers in addition to Giant Tiger, Indigo, Party City Canada, Red Apple, Toys “R” Us Canada, and Walmart Canada stores.

How sweet it is!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.