Shop Just Play’s Hottest Toys of the Year from The Toy Insider’s Holiday Gift Guide Cover

Elmo is back with more giggles than ever before. When kids tickle him, Elmo laughs, flaps his arms, and shakes his body with delight. Elmo also says cute phrases and gets a few hiccups from his laughing fit.

This interactive plush responds to love, care, and play with more than 100 sound and motion combinations. Kids can give Gabby a roar, and she’ll roar right back. Plus, she grows up to 15 inches tall, and returns to her original cub size when kids press on her back.

EmotoBOT is an interactive robot toy that responds to touch and sound with expressive digital animations, motion, activities, and personality-filled conversation. Using built-in sensors and a 2-inch animated LED screen, emotoBOT reacts with arm movements, spins, and on-screen expressions. Without any AI, WiFi, or Bluetooth, emotoBOT, features more than 100 endearing interactive ways to play.

This soft, chill interactive plush responds with more than 50 different sound and motion combinations. When kids come near and smile, Snuggles smiles right back! Rub her belly or swing her by her limbs to hear her giggle or give her a juice pouch. When inactive for a few minutes, Snuggles will fall asleep.

This 14-inch-tall interactive toy has articulated arms, legs, and head, for multiple ways to play. Activate Mischief Mode to see him crawl, snarl, sneak around, and speak mischievous phrases. Activate Dance Mode to listen as he sings, hums, and dances to music. There are more than 50 combinations of sounds and reactions.

Happy Haul’s latest drops feature more plush, clip-ons, and figures hiding inside mystery boxes. Collect new characters and styles from brands like Disney, Stitch, Winnie the Pooh, Care Bears, and The Grinch (pictured).

Inspired by Minnie’s BowToons: Pet Hotel, this 16-piece playset brings pet care on the go. Kids can place Cream Puff in the bathtub, complete with real mist, rainbow lights, and sound effects; then pamper her with the hair dryer, face mask, and more

Open to reveal 5-7 Doorables Enchanted Entertainers, All Fun & Games, Amazing Amusements, Perfect Prizes, and Festival Foodies 1.5-inch figures, each with a display base. Find rare, ultra-rare, limited, and special-edition figures with special metallic, iridescent, glow-in-the-dark, flocked, and scented details. There are 50 to collect. Kids can display or connect some figures together.

Kids can press Mickey’s foot to activate music, movement, and lights. The plush features two songs, friendly greetings, and an interactive guessing game.

With the wave of a wand or a press of her enchanted amulet, this interactive doll comes to life with music, sounds, and light effects inspired by Sofia the First: Royal Magic. Sofia's shimmery skirt glows as she twirls, and it doll comes with an extra collectible charm for kids to wear.