If you’ve got a craving for candy and collectibles, MGA Entertainment has you covered. The toy company is launching a sweet new series of mystery boxes to satisfy your sugar and snuggle fix — Hyojo.
Hyojo is the first of MGA’s new toy category, Cuddlectibles, a format that combines snuggly plush surprises with kid-favorite brands. Each colorful, candy-inspired collectible features an expressive face, unique sensory textures, and playful designs, perfect for play, trade, and display. The first Hyojo series is available now on Amazon for $10.99.
Snuggle up with sweetness with these Hershey's collectibles. | Source: MGA Entertainment
These plushies are as jolly as the real thing! | Source: MGA Entertainment
Bite into beloved brands. | Source: MGA Entertainment
There are three plushies to collect inspired by each snack. | Source: MGA Entertainment
Kids have a chance to unbox rare and ultra-rare variants. | Source: MGA Entertainment
Cuddle up with these candy-coated collectibles. | Source: MGA Entertainment
The initial series features licensed designs from Hershey’s, Reese’s, Jolly Rancher, Hostess, ICEE, and Blow Pop. There are three plushies to collect from each brand, 18 styles altogether, with the chance to find rare and ultra-rare versions of every character. Hyojo’s second wave will launch on April 1 with additional fan-favorite foods for kids to unwrap.
The first series of Hyojo mystery boxes is available now on Amazon, with launches at Target and Walmart to follow later this month. For more information, visit MGA’s website.
HYOJO — SERIES 1
This sweet surprise box series features designs inspired by kid-favorite snacks and candies, including Hershey’s, Reese’s, Jolly Rancher, Hostess, ICEE, and Blow Pop. There are three plushies to collect from each brand, 18 styles altogether, with the chance to find rare and ultra-rare versions of every character.
