Calling all Miraculers!

You may have to clear some space in the playroom because Playmates Toys‘ is going big — really BIG — for an epic addition to its ZAG Heroez Miraculous line this summer.

The towering Miraculous Ladybug Paris Heroez Playset is designed as a focal point for kids’ imaginative adventures in Ladybug’s hometown of Paris. This feature-packed playset — modeled after the city’s most recognizable landmark — offers multiple floors and environments for play and display (we see you, collectors!).

It’s simply the best! | Source: Playmates Toys

The three-floor playset serves as a hero headquarters for ZAG‘s Miraculous Parisian Heroez and features a ground-floor Parisian park, a second-floor restaurant and surprise balcony, a working elevator, a third-floor zipline, four pop-out shops, 40 accessories, and more.

Playmates Toys plans to introduce other new products this year including the Miraculous Hero Switch Ladybug Fashion Doll and the addition of Ubiquity and Cosmobug to its mainline fashion doll assortment.

Paris will be top-of-mind for kids and families this summer as the 2024 Summer Olympics gets underway. At the heart of the event, the Champ-de-Mars — the park located at the foot of the Eiffel Tower — will become a temporary outdoor arena to host competitions that will be broadcast globally.

You can be many things, but always be miraculous!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.