He-Man and the Masters of the Universe are back in a big way with new action figures, construction sets, and a pair of animated series on the way. Now, the warriors of Eternia are bringing the battle to the die-cast aisle with a new collection of sweet Hot Wheels Character Cars from Mattel.

The first wave of 1:64-scale Masters of the Universe Hot Wheels Character Cars includes a beefy selection of vehicles that take design cues from He-Man, Skeletor, Teela, Beast Man, and Man-At-Arms. The individual Character Cars are available at major retailers and specialty shops in addition to select online retailers.

Additionally, a five-pack box set is also slated for release later this month.

Related: New Masters of the Universe Toys Include Fisher-Price Imaginext, Little People

While the Character Car lineup is by far the boldest expression of Masters of the Universe to hit the die-cast aisle, this isn’t the first time that the brand has been represented in Hot Wheels form. Mattel has sprinkled Masters of the Universe logos and artwork into various Hot Wheels assortments dating back to 1986 when the company issued a “Hiway Hauler” box truck labeled “Masters of the Universe Toy Delivery” on its side.

As part of the larger, ongoing franchise relaunch, Masters of the Universe vehicles are also appearing in the Hot Wheels Premium Pop Culture and Entertainment lines this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.