Alpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019. If you’re saying “I’m ready!” for these toys, then #same.
In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.
