For its 70th anniversary, Play-Doh is going back to basics in the best way. The brand is partnering with Pantone to create a special-edition shade inspired by the 2026 Color of the Year, Cloud Dancer. 

While simple at first glance, this soft, serene white is a calm space for kids to explore, imagine, and create — away from the chaos of everyday life. Whether sculpting a masterpiece or squishing to unwind, this limited-edition Play-Doh is a reminder that all great ideas begin with a blank canvas. 

And the color of the year is … Cloud Dancer! | Source: Hasbro/The Toy Insider

Families can add Cloud Dancer to their Play-Doh collection starting early next year.

In need of some inspiration for your next Play-Doh creation? Head on over to Hasbro’s website to discover your next big idea.

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

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