Playmobil has converted the production of all toys within its toddler portfolio to plant-based materials. The toddler line will also receive a name change and a new look: Playmobil 1.2.3. will become Playmobil Junior. The relaunch will be supported by a large-scale campaign.
The playsets under the new Playmobil Junior brand are made with plastics originating from raw materials that are at least 90% plant-based. The plant-based plastics can be traced to materials left over from food or paper production, according to the mass balance approach and based on the ISCC 208 standard. The company will use at least 90% recycled cardboard and 100% recycled plastic for packaging.
“After successfully establishing several classic product lines to now use recycled and bio-based plastics, converting the production of our toddler line is another important step on our ambitious sustainability agenda,” says Bahri Kurter, Playmobil’s CEO.
The first play sets will be available next month, while the entire product range is scheduled to be converted by mid-year. This applies to Disney-licensed play sets as well.
