Mattel is celebrating 70 years of its Matchbox brand in 2023 while driving toward a better future by continuing its commitment to sustainability in the die-cast category. To support this commitment, a portion of the new 70th anniversary die-cast collection will be made from recycled zinc.
Additionally, Matchbox is committed to integrating more electric vehicles and eco-friendly themes into products with a vision to make all toys and packaging from 100% recycled, recyclable, or bio-based plastic materials by 2030. Embracing sustainable production processes and more will help the brand inspire the next generation of kids and collectors to do their part.
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