Target is getting a dose of penguin perfection thanks to PMI Kids’ World’s Pudgy Penguins!
Pudgy Penguins toys were released online just last May. The NFT-based toy line is a new way for kids to collect, with plush, figures, and more that grant access to items in a virtual world. Pudgy Penguins have already conquered the aisles of Walmart, and are now headed to Target with Pudgy Toys and newly licensed Lil Pudgys.
Target is now offering fans six different Pudgy Toys clip-on plush. The Pudgy Penguins brand features toys known for their NFT tie-in. Going beyond exclusively digital NFTs, each Pudgy Penguins toy includes a QR code that grants access to new traits in Pudgy World, an online adventure game powered by the zkSync Era blockchain. Players can customize their penguin characters, participate in quests, and more.
PMI Kids’ World released Series 2 of its Pudgy Penguin products earlier this year. Both Series 1 and Series 2 include plush as well as figures.
Pudgy Penguins also recently launched the OverpassIP licensing platform, where fans of the brand can submit their NFTs to be considered for future Pudgy Toys. The new Target toys include community Penguins licensed through OverpassIP.
The new Pudgy Penguins toys are available at Target stores now.